Archive for the ‘THE SWELL LIFE’ Category

May 23rd, 2014 | By | 412 Comments

SeaMade: #CityWild Native Wanderings with Guest Blogger Madison

From the canyon to the coast, the terrain of CityWild Malibu looked especially gorgeous through the eyes of RAEN. Immerse yourself into the native wanderings of CityWild here…

Check out the new RAEN collection on SWELL


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May 22nd, 2014 | By | 441 Comments

Meet Your Maker | Billabong’s Ryan Milner Billabong Graphic Illustrator Gives Insight to Action Sports Art Inspo


 What path did you follow to arrive at your Billabong art career?

From the beginning, I was blessed with great parents who fostered a creative environment and pushed me to do what I love. When I realized I wanted to pursue art for a living, I was intimidated, but worked as hard as possible. I eventually was accepted to Cal State Long Beach, where I majored in Illustration.

After graduating, (more…)

May 22nd, 2014 | By | 109 Comments


Vitamin ZZZZZZZ. You need it. Get a good dose of it each night.

I used to think it was cool to not sleep enough. Almost like a badge of “I work hard” honor. Well, back then I also weighed about 10 lbs more, had horrible skin, and even had minor heart problems at times.

Yikes. (more…)

May 21st, 2014 | By | 523 Comments

CA Über Alles: SUPERbrand | San Diego The First Stop On SWELL's Tour of Top Core CA Surf Companies


SUPERbrand Marketing Director Paul Brewer gives us a tour of their state of the art board factory and next-level showroom. Above: Shaper Jason Koons and Rider Clay Marzo talk progression. 

Who are the masterminds behind the progressive shapes you’re pumping outta this state-of-the-art shaping bay?

SUPER: We call it the Shaper’s Collective. It’s a group of shapers who design and share ideas to create a better shortboard. (more…)