Archive for the ‘THE SWELL LIFE’ Category

November 13th, 2013 | By | 570 Comments

Meet Your Maker | Hippy Tree Founder of HippyTree Andrew Sarnecki Talks Origins of the Tribe & Outdoor Inspo

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SWELL stopped by HippyTree HQ in the South Bay to get a tour of their rapidly growing operation,  and the story behind the designs that we can barely keep on the shelves.

SWELL: Give your SWELL fans a quick story about the roots of HippyTree.

Andrew: Kind of a long story, but here it is in a nutshell. I’ve been into graphic design and photography since high school. After college I worked as a wetsuit designer. I had waist length dreads at the time and everyone called me “Hippy”. I started selling tide calendars and t-shirts featuring my art and photography to local South Bay surf shops in 2004. I branded the goods under the HippyTree name. Over the years HippyTree grew and evolved. Today we design and sell 4 seasons of clothing per year. (more…)

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November 13th, 2013 | By | 337 Comments

San Diego Guide, Part I: Drink Your Greens A Guide to the Best Of SD by Guest Blogger, Dustin Towery

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California’s latest addiction: Green Juice, cold-pressed to be exact.

Living in Southern California means instant access to some of the best Mexican food and sweet potato fries around. But every now and then we need a break. Welcome to the world of cold-pressed juices, kale salads, and juice cleanses. We’re not talking the plug your nose and gulp or the drink cayenne infused water until you feel good kind. Beaming Del Mar has mastered their craft of soaking, pressing, chopping, and peeling their way to a delicious and nutritiously powerful menu. Their Skinny Cooler has a jalapeño kick and the Rockstar smoothie is a post-workout, well rock star. Any given day of the week you can walk in to this superfood mecka and indulge in a healthy, organic snack and watch the hot moms of North County decide if they want a more raw cacao in their smoothie. (more…)

November 12th, 2013 | By | 453 Comments

LA RIOTS x TAVIK Top Taste-Makers in Music and Surf Style Collab on a Badass Biker Jacket

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After seeing the LA RIOTS DJ set at Coachella, we’re stoked to see the release of this collab from our favorite music inspired friends at TAVIK. Daniel Linton, one of music industry’s most influential electro artists, has worked hand-in-hand with TAVIK’s design team to launch the premium varsity style jacket. (more…)

November 11th, 2013 | By | 350 Comments

Meet Your Maker | Vanessa Mooney Dresses, Studs and Rock 'N' Roll with Jewlery Designer Vanessa Mooney

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We were always curious to meet the mind behind the eclectic (and sometimes eccentric) pieces of Vanessa Mooney Jewelry. So we traveled to the land of Angeles to meet their maker – the brand’s namesake, Vanessa Mooney. What we found: piles of treasures form around the globe, endless imagination, a room full of vintage dresses, Neverending Story-like head pieces, and what you, you may say is a dreamer (and the one bringing said turquoise and gold-filled dreams to life)… (more…)