Archive for the ‘THE SWELL LIFE’ Category

September 3rd, 2013 | By | 1,001 Comments

Introducing Contributing Photographer, Kelsey Finn

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Welcome SWELL’s newest contributing photographer, Kelsey Finn! This mermaid of a photog made our heads turn with her whimsical underwater pics. Rainbows, frolicking dolphins and insanely cute, teeny bikinis often make cameos in the vacation-inspiring shots. Read on to learn more about the adventurous lady behind the lens…
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September 2nd, 2013 | By | 796 Comments

Wish You Were Here | SWELL Labor Day Escapes Stalk the SWELL crew on their holiday weekend party destinations

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 Team SWELL taking in the last days of summer with a cliff jump chug (more…)

September 2nd, 2013 | By | 550 Comments

The Lolli Swim Guide to Sweets

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In search of the ultimate sweet treats, we turned to the authority on all things sugary, Lolli Swimwear’s Vy, to dish on the very best desserts Southern California has to offer. The designer of bow bikini bottoms, one-pieces with heart cut-outs and rainbow sorbet-colored swimmies certainly knows her stuff when it comes to all things sweet. Exhibit 1: the Lolli Instagram account. It’s a daily dose of saccharine envy. Needless to say, this girl knows her sweets. Lucky for us, she also loves to share. Read on for Vy’s Guide to SoCal Sweets…. (more…)

September 1st, 2013 | By | 218 Comments

SeaMade: The Lux Mermaid – Hair Care Edition A series on surf, cross training and lessons on all things salty by guest blogger, Madison

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Does ocean and sun worshipping have your hair snapping like Instagramming teens following Ryan Gosling? Although the salt and sun give us surfer girls those effortless blond highlights, they also take a big toll on our manes. Luckily, there is a completely natural, inexpensive hair remedy that I swear by. Coconut oil is the most effective hair treatment I have ever tried. Deep conditioning salon treatments can work great, but I need something consistent that won’t break my wallet and isn’t filled with chemicals. By slathering my hair with coconut oil before jumping in the ocean, worries of dehydrated, tangled hair evaporate. I haven’t cut my hair for nearly a year and split ends are minimal thanks to the power of the coco. I even break out the blow drier and straightener on occasion, but a simple coco oil hair mask and self-trim the next day clean those pesky splits right up.
(Pictured: Raen Sunglasses)
Read on for the how-to… (more…)