Archive for the ‘THE SWELL LIFE’ Category

June 4th, 2014 | By | 2,684 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…

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June 3rd, 2014 | By | 438 Comments

How To: Catch a Party Wave Catchsurf Partywave Pro Johnny Redmond Explains the Art of Hot Dogging

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Johnny Redmond stole the show once again in the 2nd annual Party Wave Patriot Session at Salt Creek, and he’s giving you a free lesson on going nuts in the summer surf.

The Flying Salamander: (above) “It’s rarely caught on film so this was like finding a four leaf clover. This is truly a feather in my cap”

Just aim for a closeout section and project your board through the lip, kicking out the back of the wave and stretch all fours like a Richard Simmons workout video

 
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June 2nd, 2014 | By | 243 Comments

Slice of Life: Santa Barbara Paddle Out Guest Series by Stephanie Schechter

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As many of you may know, my school, the University of California, Santa Barbara was recently shaken by a terrible tragedy. A deranged shooter rampaged through Isla Vista, the beautiful town adjacent to our campus, killing six students and injuring 13 others. Several days of shock and sadness permeated our community, and we are still in mourning to this day. In the wake of this tragedy, my friends and I, all members of the UCSB Surf Team, organized a memorial paddle out to honor our fallen Gauchos. (more…)

May 30th, 2014 | By | 432 Comments

Behind the Cover | Jon Steele Featured SWELL Catalog Photog Walks Us Through His Ecuadorean Covershot

Jon Steele stops by the SWELL shop to share his Ecuadorean discovery. (more…)