Archive for the ‘THE SWELL LIFE’ Category

July 20th, 2014 | By | 268 Comments

Slice of Life | Mix It Up Guest Series by Stephanie Schechter


Life is all about taking risks – including fashion choices! This summer, bright and bold prints are very in, and there is no harm in mixing them up. While clashing prints is an unconventional concept, it can totally work with the right patterns, and the right attitude! Don’t be afraid to get creative; you’ll stand out for all the right reasons.
Pictured: Element Wrap Sweater | Lolli Bikini | One Teaspoon Shorts

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July 18th, 2014 | By | 407 Comments

Photo Tip | Rambo Estrada Follow the Light Finalist Explains the Effects of Shutter Speeds


Name: Rambo Estrada
Home: Mt Maunganui, New Zealand
Years shooting: Land – 7, water – 2
Instagram: @ramboestrada

Generally with surf photos I shoot at around 1/1000th of a second to freeze the action for a crisp sharp image. But sometimes shooting at a slower shutter speed can give you some interesting results. (more…)

July 17th, 2014 | By | 238 Comments

Christian Fletcher Lives It's Bold, It's Radical, It's Controversial... It's Christian Fletcher x RVCA Collection

RVCA just released an adrenaline junkie back into the surf scene. The aerial pioneer stamped his death metal inspired 80’s logo on some new-school threads built to shred till your dead.  Better get his psycho insignia before he disappears to Bali or quits surfing again.


July 17th, 2014 | By | 261 Comments

Packing Guide: Miami Just the Essentials with SWELL's Buying Team

miami packing guide
Bienvenido Summer ’15 Bikinis! SWELL’s buyers are off to Miami to get a first look at 2015 Swimwear. Aside from sneaking in some sun and white sand, they’ll be spending the week scouring the show for the best bikinis out there…and sending you little sneak peeks along the way of course. Make sure to follow @SWELL_style on Instagram for behind the scenes photos from the show.
Read on to see what our buyers are bringing with them… (more…)