Archive for the ‘THE SWELL LIFE’ Category

May 21st, 2014 | By | 313 Comments

CA Über Alles: SUPERbrand | San Diego The First Stop On SWELL's Tour of Top Core CA Surf Companies

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SUPERbrand Marketing Director Paul Brewer gives us a tour of their state of the art board factory and next-level showroom. Above: Shaper Jason Koons and Rider Clay Marzo talk progression. 

Who are the masterminds behind the progressive shapes you’re pumping outta this state-of-the-art shaping bay?

SUPER: We call it the Shaper’s Collective. It’s a group of shapers who design and share ideas to create a better shortboard. (more…)

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May 18th, 2014 | By | 179 Comments

A Slice Of Life | Surf Leggings Guest Series by Stephanie Schechter

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Have you heard the news? Leggings, arguably one of the most comfortable items of clothing a gal can wear, have made their way into the deep blue sea! Yes, that’s right, I’m talking about the freshest trend of sliding fashion: surf leggings! The best part is that Surf Leggings aren’t JUST comfortable, but they are also cute and functional… not to mention versatile! Made of comfy, luxurious, and soft bathing suit material, these Maaji Capris can do no wrong. They are flattering and fun with a crazy cute combo of prints! Maaji has already won my heart with its exciting prints and adorable swimwear and lingerie, plus some amazing cover-ups… but these leggings… they get me. They are perfect for morning runs, yoga classes, of course surfing, and totally look cute as just a stylish statement piece that livens up any outfit for school, work, or a day of play! (more…)

May 16th, 2014 | By | 103 Comments

Photo Tip: Kelsey Finn

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Photo Tip of the Week from photo contributor, Kelsey Finn…
Opening your eyes underwater can be painful to most. But closing your eyes underwater, and looking elegant while doing so is difficult. Throw on a mask! Although I don’t mind a model wearing snorkel gear underwater, some find it unappealing. If you feel that way, have your model wear sunglasses underwater to hide those squinting eyes and frowns!

Check back next week for fresh photo tips, or check out past tips here: Photography Tips
Follow Kelsey on Instagram at @kelseyfinniscool

May 15th, 2014 | By | 215 Comments

#SWELLivin

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Sometimes, you just have ask yourself, what would my bikini say…. (more…)