Archive for the ‘THE SWELL LIFE’ Category

May 15th, 2015 | By | No Comments

Trunk Talk: SWELL Buyer Ollie Edwards Meet the Man Who Hand Selects Your Favorite Surf Styles

Watch our new Australian buyer Ollie chop it up about the joys of being a buyer in the streets of NYC. Ollie joined the SWELL team in October, knows how to get his hands on the world’s best boardies and surfs pretty good too.

Enjoy his cheeky babble and check out his Trunk Talk Picks

Ollie Edwards Trunk Picks

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May 8th, 2015 | By | No Comments

Big Sur Day Tripping: Gorda to Nepenthe 3 Must-Stop Central Coast Classics for Surf and Supplies

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Colton Gabe and Chase made a mission to test drive SWELL’s new gear and see the best Big sur had to offer in a day. Here’s what the boys concluded was the go-to route for scoring is style.

MILE 43: Gorda Fuel Station

The first outpost north of the San Luis Obispo County line lies the most expensive gas in the United States… and the spendiest beer to go with it. In a pinch you can pick up a 6-pack of local firestone beer for a mere $16 and gas is upwards of $10/gal. but a post-surf coldie is priceless.

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MILE 49: Sand Dollar Beach

The most consistent sandbar set-up in Big Sur, Sand Dollar offers up tons of rippable empty  peaks just below Plasket Creek Campground. A day pass runs ya $15 these days, but it grants you access to every Ca park for 24 hrs. The Campsite is an epic place to pitch a tent among the redwoods,backpackers, Cal Poly students, and all kinds of road trippers. (more…)

May 7th, 2015 | By | No Comments

Web Premiere: Stab in the Dark

Stab and SWELL invited the 10 best shapers in the world to each create a surfboard for a 6’0″ mystery surfer on the CT. The boards were provided with unsigned stringers and logo-free.

The test pilot was Julian Wilson, the testing grounds were a ramping wave park in Western Australia. This experiment became known as “STAB in the Dark” Enjoy this unique, unbiased review of the world’s best surfboards and a flat out freakish display of surfing.

Directed by: Sam McIntosh
Produced by: Damien Fahrenfort
Art direction: Shinya Dalby
Filmed by: Toby Cregan, Jimmy Lees, Rick Jackovic (water footage)
Edited by: Mike Pagan
Still photography: Ryan Miller, Chris Gurney, Andy Staley

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May 6th, 2015 | By | 1 Comment

Party Pics: Stab in the Dark Julian Wilson's Cinco De Mayo Party Announcing DHD as the Winning Surfboard

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Last night in Venice SWELL hosted a party with 400 of our closest friends to unveil the best surfboard inthe world. Really, how else would you get an unbiased winner than giving a top WSL surfer 10 unlabeled boards and cutting him loose in Western Australian ramps? Well, the winner was DHD Surfboards and  Daren Handley was over  the moon as he as handed a framed cover of his Stab in the Dark Covershot.

In typical Stab Mag style the party was littered with eager coeds and a cinco de mayo open bar that set the place on fire.  Photos by Matty Wong

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The Stab in the Dark mini-documentary drops on Stabmag.com at 10:30am Thursday, Pacific time. It’s 15-ish minutes long and features one of the world’s most technically perfect surfers pushing himself on bespoke (but blind date) surfboards in Western Australia over 10 days. You won’t wanna miss it. We’ll also be dropping a short profile series on the shapers in the coming weeks. Stay tuned. (more…)