Archive for the ‘THE SWELL LIFE’ Category

May 6th, 2014 | By | 21 Comments

Behind the Cover | Pete Frieden

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SWELL welcomes the exotic photo works of Pete Frieden, another lensman carrying on the legacy of Larry “Flame” Moore. After years of working with Flame at Surfing Magazine, he circled the globe covering the World Championship Surfing Tour.

Peter captured these critical images near his home in Bali and Hawaii’s iconic North Shore. Pete gives us some insight into his camera choice on the slab hunting missions in SWELL’s summer catalog.

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Here’s the cover shot of John John at pipeline shot from sand with a  Canon 500 mm lens. (more…)

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May 5th, 2014 | By | 3 Comments

Behind The Scenes: May 2014 Catalog Photoshoot SWELL Models Hit the High Desert to Show Off Summer Styles

The SWELL crew took to the desert is search of sun scorched earth to show off the hottest summer styles. The Mohave Desert brought us early season tan lines, the salty hair, the sand-filled pockets with models Merillia and Natazha (more…)

May 3rd, 2014 | By | 23 Comments

SeaMade: #CityWild 3rd Point Stories of native wanderings by blogger, Madison

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Exiting the canyon and making our way down Las Virgenes Road, I couldn’t help but reflect on how far we had come. From the campground to our makeshift trail to cliff jumps and stream paddles, we were all feeling really psyched and ready to jump in the ocean. The panoramic ocean view kept our minds off the heat mirages coming up off the pavement to lick our ankles.

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May 2nd, 2014 | By | 1 Comment

Guy’s Gift Guide to Mother’s Day Fail-Safe Employee Picks for Mom Based on Questionable Male Logic

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Swell’s soggy crew of surf derryls weighed in with their choice gifts for the women who brought them into the world.  Mother’s Day is May 11th, boys, so get gifting at SWELL without having to linger around the department store.

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Morgan: Men’s Buyer
His Pick: Raen Optics

“Like my name, these are unisex and loved by all.” – Morgan  (more…)