Archive for the ‘THE SWELL LIFE’ Category

November 20th, 2014 | By | 33 Comments

#SWELLivin

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We have checklists and to-do lists for shopping, work, life, the home, homework, and school. So, why not add a daily checklist to the mix concerning something that’s just a weeeeee bit important, like your health. (more…)

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November 19th, 2014 | By | No Comments

Gifts for Guys | Miss Reef Calendar 2015

Follow Miss Reef around the storied tip of the Baja Peninsula – where she frolicks in waters of cabo, wanders through Mexico’s famed deserts, and the sparkling expanse of the Pacific Ocean all converge into a stunning back-drop as exotic as Miss Reef herself.
Get a copy of the 2015 Miss Reef Calendar now at SWELL  (more…)

November 18th, 2014 | By | 22 Comments

Meet Your Maker | Yea.Nice’s JJ Thomas Olympic Medalist & Yea.Nice Co-Founder Takes Us Behind the Beanie

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In our ongoing series spotlighting the faces behind core companies who practice what they preach, we caught up with JJ Thomas of YEA.NICE. He Co-founded it in 2010 after an accomplished snowboard career that included an Olympic bronze medal in the 2002 snowboard halfpipe, an X-Games gold medalist, and 2010 Dew Tour Champion. He took his battle-tested beanie knowledge to build a brand, and it we’re stoked he shared it with SWELL.

What was the inspiration for focusing solely on building a beanie brand?

JJ:Beanies speak to Josh’s (co-founder) and I’s roots after bearing some of the harshest winter conditions so we understand quality from a functional standpoint as well. We engineered a new in-store beanie display to give our customers a unique experience when selecting trying on our beanies at retail, we also created Beanies4Life, a one for one program that helps the homeless community through our beanies, so everything we’re accomplishing comes back to beanies which is why we made that choice to be a beanie focused brand. (more…)

November 16th, 2014 | By | No Comments

A Slice Of Life | Suits for the Season

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Autumn is a confusing time for surfers. I mean, in summer you trunk it, in winter you’ve got your fullsuit/ steamer situation, and of course they’re called spring suits for a reason. Does that mean in fall, you just put on your spring suit, and call it a fall suit? This is one of life’s great mysteries. While the temperatures seem to allow for this, fall suit just doesn’t have quite the same ring to it. So maybe, we can think of a different name… lets go with “transitional suit.” Transitional wetsuits can come in different shapes and thicknesses, but usually involve 2mm neoprene, instead of a fullsuit’s typical 3/2, or a steamer’s 4/3 (sometimes 5/4/3… for extra frigid winters.. yikes). My favorite way to wear 2mm neoprene is in the form of separates! For example, Billabong Women’s cropped jacket paired with their wetsuit leggings makes for a fun and unique wetsuit “outfit.” These pieces have been keeping me nice and warm, but not too hot, while the water is starting to cool down.

Photo: Willie Kessel Photography | Instagram: @williekessel

Pictured: Billabong Cropped Wetsuit Jacket and Surf Leggings