Archive for the ‘THE SWELL LIFE’ Category

June 7th, 2014 | By | 113 Comments

Sublimated Style Gallery Worthy Graphics

Getting tired of seeing bold type face prints with sayings like “SWAG” or “BALL SO HARD” slathered all over them? Then check the stories on these sublimate printed tanks, as seen in SWELL’s June Catalog. We spoke with some of the brands behind these awesome Photo-Graphic styles from Matix and Reef.

Matix “Lazy Days” Tank With Featured Photographer Drew Martin

matix tanks at swell.com

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June 7th, 2014 | By | No Comments

SeaMade: Bikini Review | L*Space A series on surf, cross training and lessons on all things salty by guest blogger, Madison

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Heading down to the beach the other afternoon, I decided to break out my new L*Space Wild & Free strappy bikini. I love the print and cut, which are both unique and stylish. Paired with some old school aloha shorts and camel hat , I probably looked ready to go on surfari with Wingnut and Patty O from Endless Summer. Beacons here in Leucadia is full of retro cats and this outfit fit right in with the best of them.

Photo: Chris Grant (more…)

June 5th, 2014 | By | 41 Comments

#SWELLivin

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Sometimes, it’s worth the sunspots. (more…)

June 4th, 2014 | By | 106 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…