Archive for the ‘THE SWELL LIFE’ Category

July 13th, 2014 | By | No Comments

A Slice of Life | Crowd Control

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Summer means long days at the beach, whether you’re a year round local, a weekend warrior, or just a visitor. No matter what, we are all sharing the same surf lineup, and occasionally the same waves. Crowded surf is always a struggle to pros and beginners alike, so it is important to be polite in any situation. Try to keep your cool, even if a beginner cuts you off, or if you are being yelled at for getting in someone’s way. Surfing is supposed to be a fun activity, so try not to get worked up over a crowded day at your favorite spot. (more…)

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July 10th, 2014 | By | 1 Comment

Meet Your Maker | SWELL x Burton Beeracuda Newport Lensman Jake Pollgreen Shoots the Coolest New Liquid Lunchbox

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Jake Pollgreen has been perfecting his perspective in the Newport lineups for nearly a decade, so we demanded he immortalize his work on the best party favor of 2014… the Beeracuda.  Here he enlightens us about surfing, shooting and life on the peninsula.

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“ This shot for the Beeracuda (above) is a classic Newport Beach scene. The forecast said there would be swell so the parking spots were all taken by like 6:30am. (more…)

July 10th, 2014 | By | 1 Comment

SWELLivin

swell_no-fear_62-645I am not one for four letter words. I try to use profanity as little as possible in my life and my blog. And well, there’s one four letter word that I especially try and not use…Fear. (more…)

July 8th, 2014 | By | 2 Comments

Sending It | ourCaste 4th of July Party Photos: Running Wild in Newport with the ourCaste Crew

http://www.swell.com/OurCaste?utm_source=blog.swell.com&utm_medium=ourcaste4th&utm_campaign=070714

The smoke finally settled from the ourCaste 4th of July bender at their HQ in Newport, and its a wonder we didn’t end up in the clink. Kegs were cashed, Tacos taken down, fuses were lit, faces were licked and these babes wondered down wearing new Wonderland Sun Shades.

Thanks for the American memories (albeit fuzzy) fellas, and keep cranking out those signature styles sold at SWELL. Enjoy the evidence…

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