Archive for the ‘OUTREACH’ Category

October 12th, 2012 | By | 5,015 Comments

#StokesMe -Surfers Helping Humans

You can only catch so many waves until the surf gods decide you need to share with others, and there no better way to share the feeling than stoking out humans in need of special care. It’s been medically proven that surfing is a therapeutic  activity unlike any other, improving metal and physical condition of those with Autism, Cystic Fibrosis and more. #StokeMe raises funds and awareness to 10 causes that surfers can easily support.  It is the SIMA cause formally known as the Humanitarian Fund.

Champions of the causes include Kala Alexander, Nick Hernandez of Common Sense, surf companies like Billabong, Surfline, Ocean Minded, Volcom and Nixon. The goal is to raise $250,000 for the 10 beneficiaries (below), and to raise awareness through the power of social media with #StokesMe on Twiiter, Instagram and Facebook. Hashtag #StokesMe to spread the good vibes and share what psyches you up like surfing, skiing or just smiling.  Join the SWELL team with a any size donation, and put a smile on someone who needs it.

The #StokesMe campaign benefits 10 different charities that any human can relate to.  Lean more  about the causes, and help reach the goals to provide the needed assistance on the SWELL fundraising page. Can’t afford it? Share your stoke with friends to get the good word out with #stokesme on your social media. See what’s trending on the #stokesme twitter thread.

Support in style. Your donations get you rad swag that everyone in the surf industry knows and respects.

What Stokes You?

$10 or more: Stokes Me Sticker
$40 or more: Stokes Me Hat & Sticker
$75 or more: Stokes Me T-shirt, Hat & Sticker

 

Check out the unqiue care that each of the ten beneficiaries provides:

Waves for Water Waves for Water’s mission is to provide clean drinking water for everyone who needs it. Led by Hurley, traveling surfers provide locals water filters and educate them about sourcing clean water.

Cystic Fibrosis Foundation The Cystic Fibrosis Foundation’s mission is to assure the development of the means to cure and control cystic fibrosis and to improve the quality of life for those with the disease.

Best Day Foundation Best Day Foundation helps children with special needs build confidence and self-esteem through safe, fun, adventure activities like surfing, bodyboarding, kayaking, snow sports,

Surfers Healing Surfer’s Healing provides the unique and therapeutic experience of surfing to children facing autism at no charge to the families. The foundation has increased autism awareness from their great events and media attention.

SurfAid SurfAid International’s mission is to improve the health, wellbeing and self-reliance of people living in isolated regions connected to us through surfing.

 

Keep A Breast The Keep A Breast mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support.

Life Rolls On Life Rolls On Foundation is dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports to demonstrate the infinite possibilities beyond paralysis.

Stoked Mentoring Stoked Mentoring’s mission is to promote personal development, academic achievement and healthy living to under-served youth through action sports culture.

Outdoor Outreach Outdoor Outreach is a San Diego-based organization with a mission to empower at-risk and underprivileged youth to make positive, lasting changes in their lives through comprehensive outdoor programming.

Jimmy Miller Foundation The JMMF provides free Ocean Therapy to the United States Marine Corps. Wounded Warrior Battalion-West, as well as the Veterans from the West LA Veterans Hospital and youth from several care and shelter facilities for abused and foster children.

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October 11th, 2012 | By | 2,851 Comments

Raptoberfest -Rise Against Plastic With Surfrider

October is “Rise Above Plastics” Month, or Raptoberfest: a month long  campaign to identify the harms of plastics and implement solutions to this global pollutant.  Every year the Surfrider Foundation mobilizes their team of passionate watermen to create rad ideas to help you reduce your plastic footprint.

Surfers see the harms of plastics firsthand, with one million seabirds and one hundred thousand marine mammals washing up dead from ingestion or entanglement in plastics each year. This prompted surf companies like Billabong, Hurley and Element to manufacture surfwear with upcycling, by building spent plastics into products of greater quality than before. So while most beach lovers try to Rise Against Plastics every month, the surf industry dedicates October to make this a mainstream ideology.

The Annual Surfrider Event has been instrumental in achieving:

-Banning the Bag in many Ca cities, Portland and internationally
-Impactful research about the Pacific Garbage Patch
-Innovative reducing & recycling solutions.

 One Foot at a Time Plastic Clean-up Contest

This creative clean-up activity brings together volunteers from across the country to turn the plastic beach trash into symbolic art pieces. One square foot at a time, beach-goers make cleaner oceans, unique mosaic sculptures, and win Rusty Surf prizes for: Most Creative, Best Use of Materials, Most Trash Collected, Best Photo, Best Overall.

Stocked with Eco-conscious gear, The Surfrider Store is your one stop shop for organic tees and rad gift ideas for that surfer on your gifting list.

September 11th, 2012 | By | 1,176 Comments

SurfAid -Support in Style

In 1999, physician and surfer Dr Dave Jenkins went on a surf charter to the Mentawai Islands with one goal in mind: to find perfect waves. The surf at Lance’s Right proved to be everything he hoped for but he was also struck by the needless suffering and preventable death in the Mentawai Islands.

Today SurfAid includes a strong network of surfers, celebrities and global ambassadors actively empowering the Indo islanders to protect themselves from famine, floods, and become economic sustainable. And now you can support SurfAid with their iconic tee styles at SWELL

To give back to the place where sooo many surfers have scored the waves of their careers, companies like Billabong and Quiksilver have each committed over $100,000 to SurfAid for preparation to emergencies facing the Mentawai villagers. When the devastating tsunami hit in 2010, the villagers did not wait around for hand-outs, instead they addressed the horrific problems themselves, and have completed the major recovery projects with the help of SurfAid.

Surfaid International is now an iconic legacy in the surfing community, and their clothing line is a reflection of the vision it took to do the greater good while charging the world’s best reefs. Join Kelly Slater, Bruce Irons, Jack Johnson, Occy, Parko, Taj and more in supporting the cause by merely sporting a SurfAid tee

August 9th, 2012 | By | 3,271 Comments

Outside Lands Palylist + Join In.

For those of you still stuck in your Coachella bubble: The following may not be suitable for those who fear the unconstitutionality of music not necessarily played on KIIS FM. The countdown officially begins to Outside Lands 2012 and we’re only hours away! (We meaning you, or those that are going. Not meaning me, who is sadly not going, and will be working inside the confines of her cubicle.)

The art and music festival begins this Friday and lasts three glorious days in the Golden State Park of San Francisco. Not ONLY is it just oh-so-fabulously-amazingly going on its 5th year, but the minds behind the madness haven’t lost their original eco-friendly initiatives. Eco Lands is the name and sustainability is its game. Serving as an educational forum, Eco Lands’ efforts include an alternative and solar powered stage, urban gardening workshops for all, a farmer’s market and a recycling store.

If you just so happened to bike your way up the California coast, no fear! Your two wheels have a happy home at the Levi’s bike valet. What makes this all dear and special to our heart here at SWELL, is our (not-so-coincidentally-timed) Saturday Ocean Beach clean-up with San Fransisco Surfrider! This is a serious win-win situation, wouldn’t you say?! Just one more good excuse to find yourself in SF over the weekend.

For all of those in my boat, which I’m hoping is a very, very large boat, like Moses and the Ark style, I’ve compiled a little playlist for you to enjoy above. Just close your eyes and imagine you’re there! … haha I’m just kidding! That never works! But at least you have something nice to listen to while you go on that run tonight. Riiiiiight? – Chanel