Archive for the ‘Interesting Humans’ Category
Meet Mike Coots, a legendary photographer, decorated bodyboarder, shark attack survivor, and a member of the migratory pack of wave riders to hit the north shore every winter. He is one of my one of my best friends, and did I mention shark attack survivor?! Yep, when mike was seventeen he was attacked by a tiger shark on the island of Kauai while bodyboarding. Words & Photos by Dane Grady (more…)
In this week’s North Shore spotlight SWELL photographer Dane Grady gets a tour of a house as hard-core as the wave it overlooks. The Volcom compound is the premier for the who’s-who of the North Shore surf scene. Posting up in front of Pipeline is not all fun and games however.
The scene is an intense atmosphere filled with battle hardened pipe warriors. Legends of past and present of the place are engraved into the books of the surf world. Pics and Words by Dane Grady (more…)
Meet Your Maker | Yea.Nice’s JJ Thomas Olympic Medalist & Yea.Nice Co-Founder Takes Us Behind the Beanie
In our ongoing series spotlighting the faces behind core companies who practice what they preach, we caught up with JJ Thomas of YEA.NICE. He Co-founded it in 2010 after an accomplished snowboard career that included an Olympic bronze medal in the 2002 snowboard halfpipe, an X-Games gold medalist, and 2010 Dew Tour Champion. He took his battle-tested beanie knowledge to build a brand, and it we’re stoked he shared it with SWELL.
What was the inspiration for focusing solely on building a beanie brand?
JJ:Beanies speak to Josh’s (co-founder) and I’s roots after bearing some of the harshest winter conditions so we understand quality from a functional standpoint as well. We engineered a new in-store beanie display to give our customers a unique experience when selecting trying on our beanies at retail, we also created Beanies4Life, a one for one program that helps the homeless community through our beanies, so everything we’re accomplishing comes back to beanies which is why we made that choice to be a beanie focused brand. (more…)