Archive for the ‘Interesting Humans’ Category

May 30th, 2014 | By | 67 Comments

Behind the Cover | Jon Steele Featured SWELL Catalog Photog Walks Us Through His Ecuadorean Covershot

Jon Steele stops by the SWELL shop to share his Ecuadorean discovery. (more…)

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May 21st, 2014 | By | 84 Comments

CA Über Alles: SUPERbrand | San Diego The First Stop On SWELL's Tour of Top Core CA Surf Companies

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SUPERbrand Marketing Director Paul Brewer gives us a tour of their state of the art board factory and next-level showroom. Above: Shaper Jason Koons and Rider Clay Marzo talk progression. 

Who are the masterminds behind the progressive shapes you’re pumping outta this state-of-the-art shaping bay?

SUPER: We call it the Shaper’s Collective. It’s a group of shapers who design and share ideas to create a better shortboard. (more…)

May 8th, 2014 | By | 5 Comments

Meet Your Maker | PUSH by Element

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PUSH is a talented artist and designer rooted in the city of Los Angeles. With a creative sensibility developed from years as a muralist and graffiti artist with the MSK/AWR crew (more…)

May 6th, 2014 | By | 60 Comments

Behind the Cover | Pete Frieden

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SWELL welcomes the exotic photo works of Pete Frieden, another lensman carrying on the legacy of Larry “Flame” Moore. After years of working with Flame at Surfing Magazine, he circled the globe covering the World Championship Surfing Tour.

Peter captured these critical images near his home in Bali and Hawaii’s iconic North Shore. Pete gives us some insight into his camera choice on the slab hunting missions in SWELL’s summer catalog.

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Here’s the cover shot of John John at pipeline shot from sand with a  Canon 500 mm lens. (more…)