Archive for the ‘Interesting Humans’ Category

May 8th, 2014 | By | 3 Comments

Meet Your Maker | PUSH by Element

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PUSH is a talented artist and designer rooted in the city of Los Angeles. With a creative sensibility developed from years as a muralist and graffiti artist with the MSK/AWR crew (more…)

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May 6th, 2014 | By | 27 Comments

Behind the Cover | Pete Frieden

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SWELL welcomes the exotic photo works of Pete Frieden, another lensman carrying on the legacy of Larry “Flame” Moore. After years of working with Flame at Surfing Magazine, he circled the globe covering the World Championship Surfing Tour.

Peter captured these critical images near his home in Bali and Hawaii’s iconic North Shore. Pete gives us some insight into his camera choice on the slab hunting missions in SWELL’s summer catalog.

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Here’s the cover shot of John John at pipeline shot from sand with a  Canon 500 mm lens. (more…)

April 22nd, 2014 | By | 27 Comments

Meet Your Maker | Flying Dutchman Handplanes Eco-Friendly Artistry Meets Handheld Wave Sliding Vehicles

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In honor of Recycling, Reducing and Reusing on Earthday, we recognize Flying Dutchman Handplane founder Josh Huffman for re-purposing skate-decks into handplanes.  Josh explains his passion for giving his skates a second life as a hand-shaped wave slider. Check out the original sleds at SWELL (more…)

April 15th, 2014 | By | 2 Comments

Coachella Day 3 | Good Looking Humans

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We pounded the ground for the last day of weekend one is search more festival style inspo. Here’s some familiar faces holding down some legit looks you can score at SWELL. (more…)