Archive for the ‘Interesting Humans’ Category

June 9th, 2014 | By | 2 Comments

Spotted in SWELL | Luke Rockhold

luke1 Santa Cruz Surfer and UFC wonderboy Luke Rockhold just returned from a tour across Europe making guest appearances in the best beaches & clubs from Ibiza to Berlin. He kept it America strong rocking the Americana Trunks from Tavik, and it clearly worked wonders for him. (more…)

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June 3rd, 2014 | By | 26 Comments

How To: Catch a Party Wave Catchsurf Partywave Pro Johnny Redmond Explains the Art of Hot Dogging

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Johnny Redmond stole the show once again in the 2nd annual Party Wave Patriot Session at Salt Creek, and he’s giving you a free lesson on going nuts in the summer surf.

The Flying Salamander: (above) “It’s rarely caught on film so this was like finding a four leaf clover. This is truly a feather in my cap”

Just aim for a closeout section and project your board through the lip, kicking out the back of the wave and stretch all fours like a Richard Simmons workout video

 
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May 30th, 2014 | By | 22 Comments

Behind the Cover | Jon Steele Featured SWELL Catalog Photog Walks Us Through His Ecuadorean Covershot

Jon Steele stops by the SWELL shop to share his Ecuadorean discovery. (more…)

May 21st, 2014 | By | 33 Comments

CA Über Alles: SUPERbrand | San Diego The First Stop On SWELL's Tour of Top Core CA Surf Companies

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SUPERbrand Marketing Director Paul Brewer gives us a tour of their state of the art board factory and next-level showroom. Above: Shaper Jason Koons and Rider Clay Marzo talk progression. 

Who are the masterminds behind the progressive shapes you’re pumping outta this state-of-the-art shaping bay?

SUPER: We call it the Shaper’s Collective. It’s a group of shapers who design and share ideas to create a better shortboard. (more…)