Archive for the ‘EVENTS’ Category

March 5th, 2014 | By | 224 Comments

Movie Premier | Volcom’s “True To This” Evidence From The World Tour Kick Off Party at Volcom HQ

An epic film deserves an epic party and not even the torrential rains, thunderstorms and power outages could stop that from happening. 5000 people crammed into Volcom HQ Costa Mesa up to get a first look at the film, party with the volcom team and rock out to the sounds of Dahga Bloom and Church of Sun. Five hours and 50 kegs later just about everyone agreed it was one of the best premieres they had ever been to. Watch the Making of below (more…)

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February 27th, 2014 | By | 354 Comments

Thirsty Thursday: The Bikini ‘Tini

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Happy Thirsty Thursday!
We’re celebrating with our signature drink from the Billabong Bikini Truck Launch Party: a Bikini ‘Tini. This skinny concoction from Beaming juice pairs organic cucumber, pineapple, mint and jalapeño with a dealer’s choice shot of liquor. Because life’s all about balance, right?
Read on for the recipe… (more…)

February 21st, 2014 | By | 29 Comments

Bikini Party! Photos from the Billabong Bikini Truck Launch Party, Powered by SWELL

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It’s official…the Billabong Bikini Truck is on the road!
Because no maiden voyage is complete without a proper send-off, we celebrated over Bikini ‘Tinis at Shelter, Encinitas. And a bikini party is the best kind of party. Says us at least. Want to join in on the party? Come by the retail launch party Saturday, March 1st at the Saguaro, Palm Springs. Read on for photos + more (more…)

February 19th, 2014 | By | 6 Comments

Inspiration LA: JJ Wessels – Matix Ambassador A conversation over musty vintage clothes? 'But I Like it!"

Gabe Clement and JJ with the "Inspiration LA" one-off tee that was printed during the event.

SWELL: Hey JJ, thanks for taking some time to talk to us. “Inspiration LA” is pretty awesome and somewhat overwhelming for me, It’s my first year at the event. Have you been to the event before this year? How has your experience been so far?

JJ: I’ve been coming to the event since it started really, I was invited by Rin Tanaka. One of my friends, Brian Bent, was featured in a book that Rin published, and I think thats how I met him. It’s been the best event so far, definitely the best turnout. It’s something I wouldn’t miss. it’s something where I’m like “Inspiration is coming up! when is it? where is it?” type thing. (more…)