So big, it’s double overhead. So heavy, it’s dropping bombs. So dope, everybody wants in. From hoodies to wetsuits to bags to shoes, we’ve marked down nearly every style from your favorite brands. If today were Halloween, we’d be the cool house giving out king size Butterfingers.
Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.Archive for the ‘EVENTS’ Category
A FLASHY AWARDS AFFAIR

In light of the dwindling economy, there are still a few lucky (not to mention innovative and amazingly talented) buggers that got a shot at the mother load of breaks at Thurday’s Follow the Light Award ceremony. Follow the Light Foundation (FTL) was created in 2005 in honor of Larry “Flame” Moore. After nearly 3 years of battling brain cancer, the legendary surf photographer and photo editor of Surfing Magazine passed, leaving behind this foundation to help finance the dreams of surf photographers.
On the line this year were $5,000 clams and a coveted opportunity to go on a trip with the Surfing Magazine crew. We can only imagine that this trip will include the best surfers in a location the rest of us only dream about. But the paper doesn’t come without the chasin’. In addition to the contestants’ undeniable talent, they were required to submit essays that covered their passion for surf photography to proposals for what they would accomplish with the grant money. The competition was tough this year with over 60 entries, but it was narrowed down to these 5 lucky finalists:
HURLEY THROWS THE BREAST EVENTS!

2nd Annual Hurley Art Chest
It’s not often that you can find yourself rubbing shoulders with Rob and Kalani while scoping out mentionable unmentionables. With the event-throwing prowess of Hurley and a whole slew of celeb support, lingerie shopping just got a little more interesting. The second annual Hurley Art Chest, held in the always fashionable West Hollywood, was a ménage of celebrity adorned t’s and corsets and surf industry smiles. Hurley Art Chest is a silent auction art show created to raise breast cancer awareness.
Featured at this year’s Hurley Art Chest are Hurley t-shirts and corsets that have been customized by:
Bar Refaeli
Rob Machado
Selena Gomez
Sally Field
Calista Flockhart
Jason Maloney
Keri Hilson
The cast of 90210 and Gossip Girl
Big Foot
And many, many more.
Bridging Hurley product with the worlds of art and entertainment, the elaborate and one-of-a-kind corsets were, um, well, supportive!
GENERATION NEXT: THE FUTURE OF DESIGN
(See exclusive photos of the event at Swell’s Flickr page.
Remember when being elected Homecoming Queen or dance team captain was the coolest accolade a girl could hope for? Nowadays they’re expected to have a video resume polished before Freshman year—just in case CNN or Tyra Banks comes calling. Seriously, today’s teen has aspirations even Hillary would call ambitious. Case in point was last week’s Generation Next design competition hosted by O’Neill and Teen Vogue. (more…)















