Archive for the ‘EVENTS’ Category

July 27th, 2011 | By | 5,989 Comments

Nike Lights Up Seaside Reef for a Night Surfing Session

Cardiff, CA – July 26, 2011 – As an extension of their Chosen campaign and a warm up for the upcoming US Open, Nike staged a night time surf session at Seaside Reef. Before arriving I pictured a couple of spotlights and a maybe loud commentator, but instead I ended up stumbling into what felt like a Poison video. Smoke machines belted off plumes of smoke, a live band and DJ played for the crowd, and a giant crane lit up the surf with a massive sun-like spotlight. They even had several underwater lights illuminating the surf from beneath. It was far from any thing I had expected.

Unfortunately I missed the live performance by the Wavves (the main reason for my post-work excursion from San Clemente), but the event was definitely a spectacle to check out. With the resources used for this random Tuesday night exhibition, I’m sure Nike’s got something awesome up their sleeve for the US Open in Huntington scheduled for July 30 – Aug 7.

morgan-text

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July 21st, 2011 | By | 3,207 Comments

Billabong Pro J-Bay -Round 2 Complete & Swell Employee Challenge

The Billabong Pro Jefferys Bay just finished the first elimination round, and the approaching swell should bring classic J-Bay conditions for the closing rounds. Defending contest champion and South African favorite Jordy Smith lived up to the hype in his first round heat. He smoothly comboed airs into multi-manuver scores on less than performance enhancing waves.

Billabong has provided an awesome webcast with the always entertaining Mark Occilupo, Ronnie Blakey, and Joel Turpel. Even during lay days they produce a funny and informing morning show that lays out the Surfline swell forecast and interviews the boys. Click the banner for the videos and forecasts:

billabong-pro-j-bay2

The goofy footers are frothing for the swell to even the playing-field against the regular footers. Watch the heats on demand to catch up on the action, and catch the live feed that usually starts around 11pm PST. But don’t stay up all night tweeting about your fantasy team, and drag your feet at work the next day.
With little to no surf in the first week of competition, many thought Kelly Slater would make a dramatic appearance just in time for his round 2 heat. But he and Bobby Martinez no-showed leaving Fantasy Surfer teams in disarray. The Swell office fantasy contest remains close as three players advanced at least 5 surfers into round 5, except for Billy who banked on Kelly pully a mysto-arrival.

This contest loser has to endure a firing squad of burritos, meaning we all get to huck a burrito at his face with any projection device of our choosing. Billy endured 24 hrs wearing a bike lock around his neck, and it looks like he’s headed to bean town this time.

Here’s the SWELL teams and strategies:
jbay-morgan Morgan’s Strategy: “The gnarlier looking the brazilian the better he surfs”

jbay-dave Dave’s Strategy: “Youth over experience…sorry Bill”

jbay-nutt Michael’s Strategy: “If he dated either of the Miller sisters he’s in the title race”

bill-jbay
Bill’s Strategy: “Kelly is going to jump out of a helicopter mid heat and steal this thing”

The Punishment

The Punishment

July 16th, 2011 | By | 691 Comments

Art in the Streets at the MOCA – Visual Crack for your Eyes

Street art is punk as hell. It grew up on crushed beer cans and gritty street corners. It’s a backyard pool, a railroad car or an abandoned building. It’s an album cover, a painted surfboard or a strange sculpture. Street art is so many things that it seems impossible to fit into one all-encompassing exhibit, but somehow this is exactly what they did at the Geffen Contemporary at MOCA. 50 street artists from around the world contributed to this massive display that is the first major survey of Street Art and Graffiti in the United States.

The result is a Disneyland-esque acid trip. Whole street corners and alleys were built. A mini indoor skate park sits at the front. Strange lights, colors, & sounds are spread throughout every corner. It’s as if Stanley Kubrick and Gaspar Noe wrestled the inside of the building and won. Somehow it all came together. The skateboarders, the artists, the gangsters, the punks, the surfers, the cholos, the rappers, the intellectuals all had this one thing tying them together: Street Art. It’s art for the sake of art. No dollar signs, no profit, just pure self-expression.

Go check it out you won’t be disappointed.

The exhibit is free on Mondays, compliments of renowned street artist Banksy. His words, “I don’t think you should have to pay to look at graffiti. You should only pay if you want to get rid of it,”

ART IN THE STREETS
The Geffen Contemporary at MOCA
04.17.11 – 08.08.11

morgan-text

July 6th, 2011 | By | 281 Comments

Billabong Pro Jeffreys Bay 2011 Webisode #2

After a month or two of WCT inaction, the dream tour wakens from it’s slumber for stop #4 at Jeffery’s Bay, South Africa on July 14th.

J-Bay ranks among the most important stops on the tour, not only because of the culture and high-performance aspects, but because it determines who stays in the world title race, and who is on the bubble of falling off the mid year cut. The early swell outlook shows less than favorable conditions, but you never know what waves can pop up down around the African cape.

Enjoy Billabong webisode #2, and stay tuned on Swell’s Facebook for the give-a-ways we’re planning in honor of this classic event. Any early comp predictions?