Archive for the ‘EVENTS’ Category

April 12th, 2014 | By | 3 Comments

Coachella Day One | Pt 2 Walking The Grounds of The Empire Polo Fields & Vestal Village

8 Follow SWELL around the Grounds of the Coachella Music Festival and witness the worlds gnarliest congregation of savages. (more…)

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April 10th, 2014 | By | 95 Comments

Festival Tips to Party Like A Pro | Coachella Edition Tips + Festival Playlist from Guest Music Blogger, Molly

If you are happen to be amongst the 80,000+ attendees making the mecca to the Coachella Valley Music and Arts Festival this year, congratulations! Celebrating its 15th year, this desert oasis of music, art, culture and fashion has become a West Coast staple for live music enthusiasts and has helped shape the evolution of modern day festivals worldwide. This year’s line-up and fairgrounds feature some of the most impressive artists, vendors and talent, to date. Regardless of your live music experience or festival familiarity, we want you to be able to enjoy Coachella like a pro! Follow these handy tips and helpful reminders to maximize your time in Indio and get excited, this weekend’s going to rock!

March 31st, 2014 | By | 445 Comments

AMBSN Spring Sloshball Tournament 2014


The Odbert brothers are co-founders of AMBSN clothing, SWELL’s favorite California-made lifestyle brand. Dustin and Dylan faced off against each other in a keg-fueled game of Sloshball in the San Clemente sunshine and we joined the mayhem to share the wonderful world of Sloshball.

Sloshball Rules

– Players must have a drink in hand at all times. This means one handed catches in the field
– Failure to have drink in hand results in keg stand and an out
– Players cannot advance past second base before drinking an entire beer
– Batters must interchange the lineup guy-girl
– Up to 5 offensive players are allowed to remain on second base at a time
– All disputed calls are settled by a chug off
– If you’re not cheating, you’re not trying

March 26th, 2014 | By | 735 Comments

Burgerama Festival Recap Photos from The Observatory's Biggest Indie Rock Festival in Costa Mesa, Ca


Festival Season rolls on with Everyone’s favorite garage-punk label hosting more than 50 bands in the Burger Records family, from indie-psychos like The Growlers and The Black Lips, to protopunkers like Death. Enjoy the shows through SWELL’s beer goggles.  (more…)