Archive for the ‘THE SWELL LIFE’ Category

September 4th, 2015 | By | No Comments

The Larry “Flame” Moore Memorial at Salt Creek A slightly controversial, yet incredibly epic plaque installed by local surfers


Dana Point Local’s install a Plaque mounted rock at the Salt Creek Point Lookout in memory of Larry “Flame” Moore. Flame was the Chief Photo Editor of Surfing Magazine for 30 yrs before losing a battle to brain cancer. The beloved lensman’s surf photos put Salt Creek surf on the map and was known as a visionary for pushing progressive style of surf media.

The Plaque was installed without Orange County’s permission, but even locals and lifeguards support the idea of keeping their old friend Larry checking the point with them. SWELL proudly supports. Read more about the slightly controversial situaction surrounding the plaque below. (more…)

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September 4th, 2015 | By | No Comments

3 Reasons to You Need the “Forget Me Not” At The Moment, It's The World's Best Board. Here's Why

Parko, Owen, Dusty, Julian, Ace and Jeremy all surfed tricky Teahupo’o riding a pin-tail “Forget Me Not” Model by JS.  SWELL is a lucky stockist of this magic surfboard, and the legend keeps growing for reasons why you should add one to your quiver. Check it out in the SWELL Board Room.

1. Jeremy Flores Upsets Gabriel Media // Wins Billabong Pro Tahiti

Jeremy worked super hard coming back from a serious head injury his hard work has paid off. Jeremy surfed some super tough heats taking down Joel Parkinson, Kelly Slater, C J Hobgood and then an inform Gabriel Medina in the final. (more…)

September 2nd, 2015 | By | No Comments

SWELL Sounds: Labor Day Playlist 2015 A Tropicool Take on Workin' for the Long Weekend

Enjoy SWELL’s hand-picked mix that will make you want to swiftly slip into chill mode. Make it count this weekend!


Friends of SWELL, enjoy SWIMM Band track: “Feels”


September 2nd, 2015 | By | No Comments

Who is “Grapes the Cat”? SWELL's newest surf brand and the boys who brought this life saver to life

Grapes the Cat involves a mysterious tail of the world’s best surfers and sharing the shenanigans they reaped around the world. Let’s just say keeping your phone charged was a clutch move when adding to the tale of that scapegoat named Grapes. So clearly this new style of portable usb phone charger is a necessity for any restless savage wandering the world and documenting scandalous mayhem.

Join the Ranks of Team Grapes:
Mick Fanning, Luke Rockhold, Atiba Jefferson, Owen Wright, Jefferson Atiba, Luke Davis, Corey Wilson, Balaram Stack, Evan Geiselman, Scott Wilson, Matt Finelli, Grady Brannan, Miles Kirchner, Tyler Hendley, Ian Crane, Ryan Perrings, Oliver Kurtz, Koa Rothman, Mark Powell, Yadin Nicol, Koa Smith, Alex Smith, and (more…)