Archive for the ‘SURF’ Category

May 1st, 2009 | By | 3,377 Comments

Webcast Is A Go For Nike 6.0 Lowers Pro


It’s on! The Nike 6.0 Lowers Pro is in full effect and you can watch it live. Tune into the webcast here. Teaming up with Oakley, this 6-star WQS event is the second largest contest in the US and offers mega prize money of $145,000. But if that’s not enough to peak your interest, there are sure to be a ton of scantily clad OC hotties watching from the sidelines. Would we lie?

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
May 1st, 2009 | By | 1,466 Comments

Throwback Length Boardshorts: Increasing Stance Widths Across America


When you’re skipping down the beach this summer, you might notice a little something different. It’s something familiar perhaps, say, something that you once saw in a ’70’s surf film or on a Beach Boys album cover. If you haven’t guessed it by now, it’s the shortening of dude shorts. That’s right, across America there has been an increasing amount of  bros sporting slightly shorter boardshorts. It’s not an invasion of Club Med employees or a secret European mission to take over the beaches, it’s a tribute to the sick throwback boardshorts your pops used to kick it in circa ‘74. Since the ’70’s, shorts have been getting longer and longer, and finally a group of traditionalists have taken a stand against the lengthening of the hem. Without this courageous group, we can only imagine that the beaches this summer might have been infested with the shants (definition: is it a pant, or is it a long short?), or maybe something worse that we don’t even know about!

Why the nation ever started shifting to longer trunks is really a mystery. Maybe short boardshorts faded with the death of the mustache. Think about the benefits; besides the killer retro style that come from a short boardshort, there’s increased performance in the water due to a wider range of motion. AND a better bronze. All without getting the authentic fray you rocked in the ’80’s. In public announcement form: Retro Boardshorts – Increasing Stances and Steeze Across America. Get yourself a retro pair at Swell. And don’t forget to apply liberal amounts of sunblock to your pasty thighs.

April 23rd, 2009 | By | 3,790 Comments

Sneaker Sets Hit The Southland


I woke up this morning to what I thought was someone breaking into my house. Turns out it was my roommate returning home from his drive to work to get his board. As he ran out the door I heard him yell “double overhead at Igor’s.” A few minutes later I was on Surfline, but the forecast claimed only 3 – 4-feet. THEY WERE WRONG! At 6:30 am it was indeed 10 – 12 feet in Carlsbad with no signs of backing off. Although unexpected, this gift is totally appreciated. Perhaps a big thank-you for yesterday’s Earth Day celebration?

April 20th, 2009 | By | 2,550 Comments

Lights, Cameras, Action Sports at the 2009 Newport Beach Film Festival


Brace yourself guys, I’ve got an s-load of information to share. Let’s start with the vitals:

WHAT: The 2009 Newport Beach Film Festival (NBFF) is proud to announce its Action Sports Film Series.

WHEN: April 24-30, 2009

WHERE: The Regency Lido Theater at 3459 Via Lido Drive and at Edwards Island Cinema, located at 999 Newport Center Drive in Fashion Island in Newport Beach.

For the big breakdown on the WHY and HOW, keep reading: