Archive for the ‘SURF’ Category

March 8th, 2014 | By | 526 Comments

Billabong Bikini Truck Stop: UC Santa Barbara Photos from the Billabong Bikini Truck, Powered by SWELL

Adios, UC Santa Barbara babes, you will be missed. The Billabong Bikini Truck, powered by SWELL is packing up and on the road to San Diego. Yesterday, Bikini lovers from Isla Vista (i.e., 99.9% of girls who live in Isla Vista) had the first chance to come aboard the bikini showroom and slide out into Greek Park.
All for a good cause. Our hostesses from Delta Gamma helped to orchestrate our first charity event. With nine sororities competing for their charity of choice, the house with the highest sales of the day took home 10% of proceeds to give to their charity.
And the winners….Delta Gamma! Over $300 was raised for Service for Sight!

Thank you everyone for coming out to support your cause…while finding a few Billabong Bikinis, VonZipper shades, and Pura Vida bracelets along the way of course.

Read on for photos from the UCSB Bikini Truck stop + Instagram contest winners.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
March 8th, 2014 | By | 692 Comments

SeaMade: Float On A series on surf, cross training and lessons on all things salty by guest blogger, Madison

I don’t know about you, but life has been hectic lately. Between my final semester of college and a couple of jobs, finding time for fun & games takes major time management skills. But you know what? We can still find time to do the things we love. One of the best secrets I’ve found is to say “F it” and procrastinate a little. During these moments of rebellion, heading to the ocean can be the biggest savior in the midst of chaos. Go surfing without the mindset that you have to catch the most waves or perform the best. Instead, go with the mindset of pure gratitude for the ocean and take advantage of its support.

Lately, I’ve been going for midday surfs when the crowds are light and the sun is out in full force. Even if the waves are tiny, you’ll never regret going surfing as long as you go with a positive attitude. Paddling out to the kelp beds or outside your local lineup and simply floating around will give you a few moments of peace and clarity that your mind so desperately needs.  You’ll see…looking back at the shore from a half mile or more out at sea is just one of those feel good moments that nothing else really compares too. Float on…

Photo: Chris Grant
Pictured Wetsuit by Billabong Surf Capsule

* More Surf Tips
* Follow Madison on Instagram at @mmadisonn

March 5th, 2014 | By | 556 Comments

Movie Premier | Volcom’s “True To This” Evidence From The World Tour Kick Off Party at Volcom HQ

An epic film deserves an epic party and not even the torrential rains, thunderstorms and power outages could stop that from happening. 5000 people crammed into Volcom HQ Costa Mesa up to get a first look at the film, party with the volcom team and rock out to the sounds of Dahga Bloom and Church of Sun. Five hours and 50 kegs later just about everyone agreed it was one of the best premieres they had ever been to. Watch the Making of below (more…)

March 5th, 2014 | By | 574 Comments

Meet Your Maker | Lolli Swim Founder Vy Swimmies, Sprinkles, and the Spring '14 Collection with the Designer Behind the Bow

Any girly girl worth her salt has taken notice to lOlli Swimwear’s nostalgic, queen of the sand castle, bikinis. We ventured to a magical hill in Laguna Beach to meet the girl behind the infamous bow bottoms. Read on for the short (and sugary sweet) interview + photos from her design space.