Archive for the ‘SURF’ Category

April 10th, 2014 | By | 95 Comments

Festival Tips to Party Like A Pro | Coachella Edition Tips + Festival Playlist from Guest Music Blogger, Molly

If you are happen to be amongst the 80,000+ attendees making the mecca to the Coachella Valley Music and Arts Festival this year, congratulations! Celebrating its 15th year, this desert oasis of music, art, culture and fashion has become a West Coast staple for live music enthusiasts and has helped shape the evolution of modern day festivals worldwide. This year’s line-up and fairgrounds feature some of the most impressive artists, vendors and talent, to date. Regardless of your live music experience or festival familiarity, we want you to be able to enjoy Coachella like a pro! Follow these handy tips and helpful reminders to maximize your time in Indio and get excited, this weekend’s going to rock!

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April 9th, 2014 | By | 302 Comments

Insta Surf & Street Style | Spring Mayhem See Surfing's Top Tastemakers and the S#!T They're Getting Into Lately


The Aussie leg of the world tour is in full swing and the south swells are trickling into our CA waters. Here are our favorite Insta friends making the most of the eternal summer.

@Craig__Anderson (above) doing his his best urban koala in his Gun Momma shirt from Quik (more…)

April 6th, 2014 | By | 284 Comments

A Slice of Life | New Guest Blog Series from Stephanie Schechter

Meet SWELL’s newest guest blogger…Stephanie Schechter! You might know her as the “Watermelon Girl” if you’re social media savvy, but there’s more to this San Diego-raised water baby than her fruit-themed Insta-personality.
So why do we thing she’s so…SWELL?
* She’s a true beach baby. She began competing and picking up sponsors while most of us were still picking up Lego pieces.
* The girl has style, by sea and by land!
* She had us at “Watermelon.”

Look forward to travels, cross-steps, and, of course, all things watermelon, with Stephanie on her new SWELL Series, Slice of Life….

(Pictured: Tori Praver Bikini | Element Hat | Pura Vida Bracelets)

April 3rd, 2014 | By | 129 Comments

Local Travel Guide: Long Beach, CA Just the Essentials with SWELL Event Photographer, Stephanie.

It’s that added bit of drama in the LBC that gives it a touch of intrigue. A unique, salt air oxidized version of a Southern California beach town. Ready to take a trip? Take a walk around Long Beach with SWELL Event Photographer, Stephanie while she shares her favorite neighborhood finds…