Archive for the ‘SURF’ Category

September 20th, 2010 | By | 2,014 Comments

Behind the Scenes: SWELL Holiday 2010 Photoshoot

Glitz, glam…camp fires and cleaning up cigarette butts. It was all in a day’s work for the SWELL team at the 2010 Holiday photoshoot at San Clemente’s San Onofre State Beach. Making appearances are the ever-so-popular Brit, Kristina, Bill “the dude” Ee, the white windowless CoreShops van, and cute babies. We’d like to thank Poseidon for dishing out zero waves and chilled Bud heavy for the appearance of (brand) team and local riders: Dane Ward (Billabong), Jamie Parkhurst, Tyler Mumma (Insight), Ford Archbold (RVCA), Jake Davis (O’Neill), and Jason Miller.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
September 2nd, 2010 | By | 1,500 Comments

SWELL SURFBOARD DEMO DAY Sept. 16, 2010. Try Before You Buy

The groms are back in school, which means its time to take back the line-up. So, while the rest of the socal surf world sits and watches the now top 30 WCT surfers at lower trestles, run down the beach to San Clemente State Park and test out the latest models from the best sharpers in the world.

SWELL.com is organizing this epic collective for any and all to sample. Feel free to just come hang out and try to snag some swag from the boys repping brands ranging from niche to gnarly.

Just another way that SWELL shows love to all who surf our site.
SWELL demo day 2010
Need we remind you that the WCT event will be running less than a mile away, so you never know what team riders may join the fun…

The who’s who:

RUSTY: The Rusty collective will be there waving the Rusty flag with some bad ass shred sleds to try out.

DHD: The DHD blokes will bring the whole board rack/etc with a plethora of boards to sample. Also Kirra’s very own Darren Handley the head honcho of “Darren Handley Designs” will be hanging out at the event. He shapes boards for both the Men’s and Women’s 2008, 2009 world champs Mick Fanning & Steph Gilmore. CHeck them out here: http://www.basesurfboards.com/brand/show/id/5

FIREWIRE: Chuy Reyna, frothing former California Pro surfer who is currently the marketing director at Firewire is bringing a truck load of boards (around 25). Everything from yer standard high performance short-board to yer retro style fish will be available to try out on the Firewire rack.

PLACEBO: Rick Hazard & Brad Kingsley (aka “BK”), the dudes that run the show at Placebo are bringing some cool hybrid boards to sample.

LOST: Trevor Traut (aka “Traut”) is bringing a bunch of boards to try out. There’ll be Rockets, there’ll be Scorchers, there’ll be sub-scorchers. So pretty much everything thing that absolutely shreds a San Clemente beachbreak to pieces

CATCH SURF: These things are bad ass! They’re super fun and you can flip any lifeguard off if he gives you shit for being within a blackball zone. The boys at Catch Surf are bringing a stack of these different models to try out (ones with fins & ones without). High tide peaks around 4pm that day, so expect a great demo when the lip hits the sand. Hopefull Bill “Beaker” Bryan will show off a bit.

INFINITY: The Boehne Bros are bringing their magic quiver of complete madness for all to try out. It’ll be an amazing quiver… I assure you.

T. PATTERSON: You’ll easily be able to spot Scotty & the T. Patt crew in the EZ up logo’d tent with a rack of their wide range shapes of ultimate shred sticks. Just look for the T. Patt tent and grab a stick

THALIA: Nick and the Thalia family will be there representing with some bomb ass retro boards to try out in the combers

CHEMISTRY: Will Smith (well known actor who played the character “J” in the movie Men & Black) & tip top shaper Jason Bennett will be there with their complete and utmost bombass quiver of boards that will make u feel like a complete ripper even if you aren’t.

FACTORY @ BASHAM’S: Maurice & the shaper’s alley gang will be there with their newly designed hybrid models to try out, like the Quad-a-lupe, and What the Fish!

DAKINE: The Dakine crew is gonna be there with all of their latest gear that you get to check out. From ultimate world travel bags, to the thinnest comp leash known to man. You might even go home with a couple.

BILLABONG: Wetsuits! Bong will show to give a special look at their latest and raddest wetsuits!

QUIKSILVER: Wetsuits! Quik will be there with suit to suit any water temp!

STRETCH: The Stretch guys will be heading out with an assortment of their signature boards for frolicking past the foamballs

Demo day is gonna be one of those days that sticks in yer mind forever. An experience that gives the kind of industry insight that will change your surfing forever (seriously you will learn tons about progressive equipment based on sound surfing philosophies).


August 27th, 2010 | By | 2,159 Comments

The Bolt Is Back…

picture-9

…in all of it’s retro-stached glory. Check out DailyStoke’s lastest ode to the rebirth of this classic 70′s and 80′s surf brand HERE.
Or prepare to be amazed (and to have a new wallpaper on your computer) while you scroll through some of the original Lightning Bolt ads HERE. Our favorite, for obvious reasons…

picture-8

Check out Lightning Bolt at SWELL

August 24th, 2010 | By | 2,479 Comments

Margret River Shark Attack: First Hand Account from the Line-up

After last week’s fatal shark attack at Margret River, few surfers could be reached for comment due to the shock and heavy grievance. SWELL caught up with Cen-Cal Surf Instructor, Chance “C-Note” Smith, one of the few guys surfing the point during the first fatal shark attack since 04′ in West OZ. Chance took his chances by selling everything, and moving to the heavy surf zone of Yallingup, home to WCT vets Taj Burrow and Claire Bevilacqua. Here’s what he had to say about the attack,

Chance Calculating Risk and Reward

Chance Calculating Risk and Reward

SWELL: First off, I’d like say how stoked everyone here feels to know your safe. I’m sure the mood over there is pretty heavy. Whats the latest in the Margret River surf community?

Chance: There are a lot of mixed emotions around here at the moment. I’ve talked to a lot of people from both the Margret River area and up here in Yallingup. A lot of people are still shocked, scared, and reluctant to surf as much as usual. The surf community is really tight around here and this attack has brought a fair bit of reality and fear into the equation. We all feel such a loss and are trying to keep good spirits as much as possible. The whole thing was just horrific and just rattled everyone at the beach that day.

SWELL: You survived every surfer’s worst nightmare. Any clue why things played out like they did?

Chance: I think luck had a lot to do with things. There were a couple seals that came up to Matty Walters and I. The Seals came within about 30ft of us and then split towards the rocks at north point. The group of seals looked frantic, which was pretty odd at first, until we realized they were being hunted by a Great White Shark. They were hugging the shore as if they were trying to get out of the water but then took off towards the next peak down where the attack occurred. Out of respect for the victims family, thats all the detail I’ll share except for that we helped him in and tried to keep him alive.

SWELL: Most people would probably black-out with panic, so what advice would you give to surfers put in the situation you just survived?

Chance: My mate and I just tried to stay together and appear as a bigger object in the water, rather than thrashing around like a little injured seal. Catch a wave and go straight ideally. The whole thing happened so quickly and the shark took off. Matty and I were lucky to be out of his way.

SWELL: When stories of this nature surface, rumors start flying. Whats the most random bunch of bologna you’ve heard?

Chance: Thankfully I haven’t really heard anything that wasn’t true. A lot of people approached us to hear the story, but nobody was in the mood amidst the tragic loss.

SWELL: Australian Authorities called for the hunting and killing of the shark. Any thoughts on that?

Chance: It’s a hard call. I wouldn’t have a problem with that shark not being around. I don’t want to defend that specific animal after what happened but the reality is that we surf where they hunt and we look a lot like seals to them. I would feel a lot safer though without that shark in the water but that is a risk of surfing and we know they are around. We can’t just go kill a bunch of sharks. I fell like the whole thing relates to being in the water with those seals so people just need to be aware when not to go in the water.

SWELL: The Beach was closed for 24hrs, right? When the next time you’ll get wet in that zone?

Chance: I know people are already surfing out there but I’m going to stay out of that area for a bit. I surfed the next day up towards Yallingup just to try and shake things off but that was even hard. I was still tripping a bit but I think time will help. The odds are that another attack wont happens for a long time but that whole incident was devastating.

SWELL: Thanks for revisiting that terrifying session C-Note. We can’t wait to get you back here, and we’ll check up on ya up on the Central Coast.

Checking for Seals

Checking for Seals