Archive for the ‘SURF’ Category

April 17th, 2014 | By | 304 Comments

Imperial Motion Color Changing Shirts

SWELL’s new favorite party apparels tells you when the party is really pumping with shirts that change colors when your body temp raises. (more…)

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April 15th, 2014 | By | 9 Comments

Coachella Day 3 | Good Looking Humans


We pounded the ground for the last day of weekend one is search more festival style inspo. Here’s some familiar faces holding down some legit looks you can score at SWELL. (more…)

April 15th, 2014 | By | 404 Comments

SeaMade: Introducing #CityWild

There’s a search within us all. A quest. A purpose. As surfers, we intrinsically set out to chase swell, catch waves, and find the serenity of nature and the ocean. The search relieves us from the monotony and confines of our busy lives.

#CityWild is a collection of stories about breaking free and finding adventure in unexpected places. It’s about native wanderings that lead us to uncharted territories in the midst of urbanism.

April 14th, 2014 | By | 2 Comments

Coachella Weekend One | The Style Festival Recap from Guest Music Blogger, Molly

On our best fest’d list…

Back in action this year:

Flower crowns and festival headwear.

Cut off daisy dukes, (or as we were cleverly coining them, “naughty mom shorts”).

– Body paint and colorful bedazzled skin adornments.

Eccentric eyewear, utilized this year not only for statement flair but also protective shields against dust and windstorms this year.

Bikini tops and bustiers, no need for shirts when navigating the Indio Polo Fields in the summer heat.