Archive for the ‘SURF’ Category

November 23rd, 2010 | By | 1,753 Comments



Read all about it HERE

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November 22nd, 2010 | By | 1,999 Comments

Swell’s Bill Laity Surfs his way into the Guinness World Record

Huntington Beach Pier (November 21, 9:26 am) – SWELL’s self proclaimed “surf-happy microcosmonaut,” Billy Laity, set the new World Record by surfing 26 consecutive hours in far from favorable winter conditions.

Surpassing the previous record of 24 hours, Laity, surfed his way right into the Guinness Book of World Records. It was no small feat, considering the session outlasted one of the worst winter storms Southern California has offered up so far. This was no casual, sun soaked, idyllic day at the beach by any stretch of the imagination.
Still Smiling
The 26 hour stretch taunted Billy with constant winds gusting between 20 and 40 mph, storm swell surging from all directions, a blinding and torrential downpour, water temperatures in the low sixties, and air temperatures in the low forties coupled with a near freezing level of wind chill. Despite the numerous obstacles, Billy broke the previous World Record (which was set in summertime North Carolina mind you) by a very fair margin. Catching a total of 147 waves and logging 26 consecutive hours in the water, this is believed to be a new World Record that should stand for a considerable amount of time, perhaps indefinitely.

“Some of those in our crew were somewhat sketching on this idea due to a bevy of pretty valid reasons,” Billy noted, “which included, but were not limited to, hypothermia, hydropsychosis, severe and unbearable crampage, the sudden loss of luxuries often taken for granted, such as being able, upon the setting of the sun, to take in a warm meal with the missus from the comfort of one’s humble abode.”

Where one would typically attribute such a feat to a strong will, perseverance, friends, family, etc, Billy can’t thank his sponsors enough for giving him access to all the gear technology the surfing industry has to offer. In addition to a strong support team, Billy was given the opportunity to put select gear and surf accessories carried by SWELL to the ultimate test.

Bill and the entire team at SWELL would like to thank the following companies that sponsored this endeavor via the contribution of their product: Billabong, Matuse, Xcel, O’Neill, Rip Curl, Infinity Surfboards, Regular Surfboards, Dakine, Watermans Sunblock, Sex Wax, Cliff Bar, and the city of Huntington Beach.

Check out some more picture here on SWELL’s facebook fan page

November 15th, 2010 | By | 2,874 Comments

A Session with Fyasko’s Mark Contreras

Fyasko clothing’s Mark Contreras surfing in his Newport and San Clemente…

November 11th, 2010 | By | 1,496 Comments

World Record Surf Session Attempt By Swell Employee

Swell is flying in the Guinness officials on Nov. 20, 2010 to judge SWELL’s own eternal grom and resident surf gear guru, William L. Laity 37, in his attempt to break the world record for longest continuous surf session.

We’re setting the stage for this marathon feat at the south side of Huntington Beach Pier, where judges can monitor his progress and keep an eye out for the man in the gray suit.

The current record stands at a solid 24 hours, set by lifeguard Thomas Cannon in the warm summer waters of North Carolina. Bill will be pushing to beat that by a considerable amount.

Bill’s only preparation lies in his compulsory surf lunches and strict diet of Cheez-It crackers .

He had this to say about the impending challenge,
“I,’s favorite son and all around surf happy microcosmonaut, William L. Laity the First, have decided to throw caution to the winds of prevailing wisdom, and attempt with great fervor and willingness this cataclysmic feat. Some of those in our crew were somewhat sketching on this idea due to a bevy of pretty valid reasons, which included, but were not limited to- hypothermia, hydro-psychosis, severe and unbearable crampage, the sudden loss of luxuries often taken for granted- such as being able upon the setting of the sun to take in a warm meal with the misses from the comfort of one’s humble abode.”
World Record Attempt by Bill Laity

In concert with attempting such a feat will be the opportunity to test SWELL’s vast and varied stock of surfboards, wetsuits and gear. The mettle of the man and his tools will be put to the ultimate test of endurance and circumstance.

Check back with us for updates concerning: live web feed, time estimate sweepstakes, swell forecasts, “Get Bill to the Beach” video game, gear guides, and more.