August 19th, 2015
Archive for the ‘SURF’ Category
Fox Head just made another major acquisition in their 2012 campaign to redefine their position in the Surf Industry by signing Bruce Irons. That’s right, after 20 years as Volcom’s top team rider, Brucey is turning in his Stone for a Fox sticker on his board during the 2012 Billabong Pipemasters.
Enich Harris who signed the late great Andy Irons to Billabong, was hired as Fox’s Global VP of Marketing last month. He foreshadowed the move in his Shop-Eat-Surf interview “An initial focus will be the task to reinvent Fox’s approach to surf and bring new energy to the industry. Out of the gates the most visible changes you will see at Fox in that arena will include building a strong team both internally and with athletes.”
Sources indicated that Bruce signed a multi-year deal, and a signature collection of Bruce Irons clothing, footwear and accessories will be released in early 2013.
When Bruce’s Volcom contract expired in 2004 Bruce turned down competing offers and expressed his lifetime loyalty to Richard Woolcott for putting faith in him at the age of 13. But much has changed with Bruce and V-Co since they renegotiated 8 years ago; Bruce lost his brother, gained a son, and conquered many of the world’s deadliest waves, while Volcom has gone public and is now dealing with changing media rights that has caused some companies to reduce their investment in surfing.
So why is this 33 yr old non-touring surfer such a significant signing for Fox? 6 words: slabs, snaps, airs, balls, attitude, style. Bruce is the whole package, see for yourself…
Bruce Irons signing with Fox raises questions about the changing landscape of surfing, like “What will become of the Pipe House” and “What’s next for Fox…a possible U.S. Open Sponsorship?”
One thing is for certain, Bruce will continue to think and charge like he can surf any wave in the world, as he claims. He joins fellow big wave charging Hawaiian Ian Walsh, WCT dark-horses Bede Durbidge and Damien Hobgood , and a pack of hungry touring pros on the Fox Head team.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
What’s on every grommet’s Xmas list this year? The Beater!
These classic foam boards are great fun for everyone and crucial to everyone’s quiver. From groms looking to transition into surfing to rippers wanting to cut loose in some shore pound, anyone can enjoy the Beater. The sturdy stinger make surfing and skimming these a breeze even for some of the larger fellows out there. Tow it behind a boat or belly surf it into the sand, these tough little boards are up to the challenge!
So grab yourself a beater and scope this latest edit of Morgan Just on his 54” Finless. He takes his Beater from Trestles to the Wedge and shows us all how to jam that thing down the line.
Daniel Tosh of tv’s Tosh.0 glorifies videos of the most rotten side of humanity, while he acts like a sex offender and insults his audience. So why do over 2 million people tune into his show? Maybe because he threw down the best diatribe on surfing since the Bobby Martinez melt-down, or maybe because of his trendsetting style.
He recently hosted the show wearing the latest styles from Kane and Unke. The Slub Jacket seen here is brand new at SWELL.
If you’ve never seen the video of the super frothing guy at the wedge, enjoy this web redemption and the epic rant of Tosh heckling the surf community. (It’s worth sitting though the ad, sorry)
Presenting the 3rd Annual Follow the Light Foundation Issue – a special edition SWELL catalog, featuring photography from the 2012 Follow the Light Foundation (FTLF) finalists, including a cover shot from this year’s winner: Shawn Parkin.
Since the beginning, we been privileged to feature some of surfing’s most innovative photographers, who have helped to progress and document the sport and lifestyle that we all share a passion for: surfing. Past winners include Chris Burkard, Mathew Clark, Todd Glasser, Morgan Maassen and Duncan Macfarlane. All have gone on to publish their work in major surf media outlets.
Honoring the legacy of one of surfing’s most influential figures, Larry “Flame” Moore, the Follow the Light Foundation was founded in 2006 to help finance the dreams of surf photographers, continuing to push the sport and its lensmen forward. As the Photo Editor of SURFING Magazine for 30 years, he left behind a legacy of brilliant photography and an army of photographers trained by him.
Celebrating its 7th year running, the FTLF Grant continues act as a catalyst for inspiration, setting a new standard, pushing the boundaries of surf photography, and showcasing the top rising talent. SWELL is honored to be a sponsor of the Follow the Light Foundation – to be able to give back to the creative minds that have given so much to progress the sport.
Subscriptions to the SWELL catalog are free -Get yours today