Archive for the ‘SURF’ Category

May 4th, 2012 | By | 2,672 Comments

Featured Photographer: Jeff Hornbaker (Summer Catalog 2012)

SWELL UNVEILS THE SUMMER 2012 CATALOG FEATURING PHOTGRAPHY FROM SURFING VISIONARY JEFF HORNBAKER –Forefather of modern surf photography contributes museum quality imagery and interpretations to SWELL’s latest publication.

San Clemente, CA – In an ongoing campaign to spotlight surfing’s best lensmen, SWELL partnered with Jeff Hornbaker, who focused this collaboration on the universal allure of the ocean. Jeff elaborates on each picture with the worldly accounts that inspired his subjects. He gives subscribers a departure from mainstream surfing with a more spiritual approach to destinations like Indonesia, and the west side of Oahu.

“With summer upon the Northern Hemisphere, the Northern Hemisphere, the ocean will team up with the sun and attract people from all walks of life to her shore. The movement of the waters will caress the ankles of the meek, the knees of the pensive, and the bodies of the bold.” Jeff Hornbaker describes the early summer sensation in the forward of the catalog.

Jeff traveled the globe for 30 years evolving his unique perspective that caught the eye of Larry Flame Moore at Surfing Magazine. There, Hornbaker became one of the world’s most talented surf photographers, and helped Surfing propel the young magazine into the forefront of surf media.

The throwback feel of the photography compliments the summer trends of the top brands in surf apparel. Michael Nutt explains his decision to work with Jeff. “I knew Jeff would give us a break from the exclusive nature of surfing. His photos celebrate the universal sense of fulfillment that anybody can receive from the ocean. His captions read like lyrics to a song”.

The current trends in surf apparel draws on classic color-ways and designs from the days when Hornbaker’s work regularly graced magazine covers, making this issue a must-have magazine for every surfer’s coffee table.

Free subscriptions to the SWELL catalog is available here.
See the digital issue version here.

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May 4th, 2012 | By | 3,506 Comments

Lost Designs By Matt Biolos Lost Surfboards and designs stole the spotlight at lower trestles. Pure Mayhem

If you watched the Nike Lowers Pro webcast, you heard the heavy praise for the Lost Mayhem surfboard shaped by Matt Biolos. About 50% of the surfers competed with a some variation of this model and they’re psyching on the Mayhem’s high performance fit with the wave at lower trestles.

Biolos said he shaped around 100 Mayhem boards last week for the field of surfers from 18 different countries. He started shaping boards specifically for trestles since he graduated San Clemente Highschool in 1987, so the competing surfers wanted his expertise to gain the upper hand in the lowers shred fest.

The Lost brand celebrates the radical rejection of the status quo, which is exactly why the state of surfing lives above the lip today. Lost boards are shaped to push the limits of surfing, and Lost clothing is designed for the black sheep in the action sports world.

Lost designs originate from the surfboard art Matt used to airbrush on boards in the back of Herbie Flether’s shaping room. Lost products road tested and influenced by teamriders like the Fletchers, Lopezs, Hos, Beschens, Andinos and Wardo.

Checkout the whole new Lost line at SWELL here

April 27th, 2012 | By | 6,429 Comments

XCEL Eco-Ventix Surf Shirts Will Save Your Life Hybrid, UV-Protecting, Breathable, Quick Dry, Eco Friendly, All-Sport Surf Shirts

The innovations at Xcel keep coming, and their new line of sport tops will literally save your hide. Every outdoorsman knows somebody who has suffered from melanoma or a similar cancerous affliction caused by sun exposure, that is why Xcel developed UV-defending alternative to the tight fitting rashguard.

Hawaiian waterman extraordinaire and Xcel ambassador Kaipo Guererro breaks down this core performance attire:

Xcel is based in Haleiwa on the North shore of Oahu, commonly refereed to as “The Proving Grounds” demanding the highest standards in product performance. Since many watermen loath the tight fit  of spandex rashguards, an alternative shield from the elements was needed. The quick drying fabric and relaxed fit of surf-shirts has become an essential for surfer looking to travel light and extend their session without worrying about re-applying sun-block.

See the entire selection of Mens  Xcel surf tops here

The sport of Stand Up Paddling created a demand for hybrid gear that protects from UV rays and reflections, but won’t overheat. There’s much less bodily contact with the water while SUPing than you’d think, and there’s no place to stash that hoody when that crisp morning gives way to relentless heat. The Hybrid tops have Eco Ventix fabric in high-heat areas like the sleeves and back, while the chest panel is made of high performance rashgruard Lycra. This balance of sun-protection, breath-ability, flex, fit, and quick drying features makes this the best sport top in the world. To top it off, its made from recycled fibers and benefits the Xcel Cancer Foundation!

See the entire selection of Womens surf tops here

4 funny reasons to rock the Eco-Ventix Hybrid Tops

1) Your buddy won’t have to awkwardly rub lotion on your back in public

2) Quick dry fabric hide pit-stains

3) Avoid  “lobsteritis” aka being sunburned where you look boiled and  squeal when people touch you

4) Avoid the “Brazilian surfboard wax-job” aka when surfing your wax unevenly rips off stomach and chest hair

April 25th, 2012 | By | 2,301 Comments

Surfing Magazine: Surf and Swimsuit Preview -June 2012 Issue

With today’s 24-hour action sports news cycle, note worthy swells and sessions literally come and go with the tide. That’s why we love the video trailers for Surfing’s monthly issues. These behind the scenes looks at the upcoming issue gets us re-psyched on Dorian’s recent Mavericks monsters, a potential Kolohe vs. John John rivalry and the highly anticipated sophomore campaign of Julian Wilson.

As an annual bonus, the June issue includes the Swimsuit edition, featuring the hottest models and swimsuits seen at SWELL. Enjoy your sneak peak into the making of Surfing’s latest patch of eye candy.

Pipe’s prodigal son, John John Florence has dominated covers and contest for the past 16 months. Thankfully SWELL is stocked with the tools behind his trick to landing yet another cover. Get his boardshorts, deckpad and fins at SWELL, and surprise yourself with little gear changes that make big differences is your surfing.

Our friends at Surfing Magazine had no complaints about shooting the 2012 Swimsuit edition on the North Shore of Oahu this winter. Sydney and Natazha put on a clinic for strutting the beach like a goddess in the hottest bikinis on the market. This year’s cover shot featured the Tyler Rose OHWAHANIGHT cut, and other flattering looks from Mikoh and Bubululu available at SWELL

surfing swimsuit edition