Archive for the ‘SURF’ Category

September 26th, 2012 | By | 4,772 Comments

New SUPERbrand Surfboards and Apparel

Backed by Dion Agius, SUPERbrand rallies around the goal of radically progressing elements to their boards and fashion-forward clothing. The team of Clay Marzo, Ry Craike, The Fish and more push the limits with their one-upping mentality for bigger airs and all forms self expression.
surperbrand surfboards
SUPERbrand’s first movie “Sorry, We’re Open” is a fun, no-frills exotic adventure shot in 35 and 16 mm film. Dion Agius on his perma-Bali vacation; Ry Craike off his tits in West Oz death pits; Clay Marzo in uncharted Indo and fabulous France. Enjoy this kick in your teeth Kai Neville compilation.

“How can I shred like that?” you ask… SUPERbranded boards and apparel are now available on SWELL. Dion’s affect on the apparel literally has no boundaries as he was the first pro to wear tee and collared shirts in the line-up, as you see in the video flapping around like a cape. Shop all the SUPERbrand styles at SWELL

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September 25th, 2012 | By | 1,397 Comments

John John Wins $50K Kustom Airstrike

Triple Crown Winner, Pipe Pro Champ, and now Kustom Airstrike innovator, John John Florence can add a shoebox filled with 50K cash to the $450K he’s banked during his first 12 months on tour. His Stalefish Air Reverse sealed the victory voted on by the public, and Tony Hawk (who invented the maneuver) surprised Florence while having coffee in San Diego. Congrats John John!

September 18th, 2012 | By | 3,280 Comments

New Brand: Kinetik Racing Co.

When we mention Kinetik Racing Co. you might be thinking, “Never heard of em..” Well chances are you’ve heard of their A-list team of surfers: Parko, Occy, Bruce & Andy, Luke Egan, Dusty Payne, and Jack Freestone – all KR fins riders.

Parko on his Signature KR Fins

Current world No. 2 Joel Parkinson shows off his Signature Parko Fin template

Launching in the summer of 2009 KR began making high quality, performance-driven surfing fins with a collaboration of team riders, shapers, and manufacturing elites. After comprehensive R&D and hours of testing out in the field, these fins aren’t just endorsed by their riders, but they are the actual fins ridden in competition and free surf sessions the world over.

 

Kinetik has a healthy assortment of templates to fit a variety of styles and surfers. From the Occy’s power-surfing to Dusty’s above the lip approach, you’ll find a set to take your surfing to the next level. The best part is that all KR fins come in single and twin tab versions so they will fit both Futures and FCS fin boxes. So grab yourself a set and see why some of the top guys are backing this technology.

Here newly signed team rider and 2010 ASP World Junior Champion Jack Freestone talks about KR:

 

September 11th, 2012 | By | 1,178 Comments

SurfAid -Support in Style

In 1999, physician and surfer Dr Dave Jenkins went on a surf charter to the Mentawai Islands with one goal in mind: to find perfect waves. The surf at Lance’s Right proved to be everything he hoped for but he was also struck by the needless suffering and preventable death in the Mentawai Islands.

Today SurfAid includes a strong network of surfers, celebrities and global ambassadors actively empowering the Indo islanders to protect themselves from famine, floods, and become economic sustainable. And now you can support SurfAid with their iconic tee styles at SWELL

To give back to the place where sooo many surfers have scored the waves of their careers, companies like Billabong and Quiksilver have each committed over $100,000 to SurfAid for preparation to emergencies facing the Mentawai villagers. When the devastating tsunami hit in 2010, the villagers did not wait around for hand-outs, instead they addressed the horrific problems themselves, and have completed the major recovery projects with the help of SurfAid.

Surfaid International is now an iconic legacy in the surfing community, and their clothing line is a reflection of the vision it took to do the greater good while charging the world’s best reefs. Join Kelly Slater, Bruce Irons, Jack Johnson, Occy, Parko, Taj and more in supporting the cause by merely sporting a SurfAid tee