Archive for the ‘SURF’ Category

September 18th, 2012 | By | 3,065 Comments

New Brand: Kinetik Racing Co.

When we mention Kinetik Racing Co. you might be thinking, “Never heard of em..” Well chances are you’ve heard of their A-list team of surfers: Parko, Occy, Bruce & Andy, Luke Egan, Dusty Payne, and Jack Freestone – all KR fins riders.

Parko on his Signature KR Fins

Current world No. 2 Joel Parkinson shows off his Signature Parko Fin template

Launching in the summer of 2009 KR began making high quality, performance-driven surfing fins with a collaboration of team riders, shapers, and manufacturing elites. After comprehensive R&D and hours of testing out in the field, these fins aren’t just endorsed by their riders, but they are the actual fins ridden in competition and free surf sessions the world over.

 

Kinetik has a healthy assortment of templates to fit a variety of styles and surfers. From the Occy’s power-surfing to Dusty’s above the lip approach, you’ll find a set to take your surfing to the next level. The best part is that all KR fins come in single and twin tab versions so they will fit both Futures and FCS fin boxes. So grab yourself a set and see why some of the top guys are backing this technology.

Here newly signed team rider and 2010 ASP World Junior Champion Jack Freestone talks about KR:

 

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September 11th, 2012 | By | 1,112 Comments

SurfAid -Support in Style

In 1999, physician and surfer Dr Dave Jenkins went on a surf charter to the Mentawai Islands with one goal in mind: to find perfect waves. The surf at Lance’s Right proved to be everything he hoped for but he was also struck by the needless suffering and preventable death in the Mentawai Islands.

Today SurfAid includes a strong network of surfers, celebrities and global ambassadors actively empowering the Indo islanders to protect themselves from famine, floods, and become economic sustainable. And now you can support SurfAid with their iconic tee styles at SWELL

To give back to the place where sooo many surfers have scored the waves of their careers, companies like Billabong and Quiksilver have each committed over $100,000 to SurfAid for preparation to emergencies facing the Mentawai villagers. When the devastating tsunami hit in 2010, the villagers did not wait around for hand-outs, instead they addressed the horrific problems themselves, and have completed the major recovery projects with the help of SurfAid.

Surfaid International is now an iconic legacy in the surfing community, and their clothing line is a reflection of the vision it took to do the greater good while charging the world’s best reefs. Join Kelly Slater, Bruce Irons, Jack Johnson, Occy, Parko, Taj and more in supporting the cause by merely sporting a SurfAid tee

September 4th, 2012 | By | 1,270 Comments

Kustom Airstrike -You Pick Surfing’s Best Aerialist

What better catalyst to spark the future of progressive aerial surfing than 5 of the world’s best, competing for $50K on a Mentawais boat trip? This year’s “winner takes all” event included John John Florence, Albee Layer, Matt Meola, Ryan Callinan, and Chippa Wilson. Freesurfing Innersection winners vs World Title Contender, Ausrtalia vs Hawaii… the boys definitely surfed like they had something to prove.

Watch the fourth and most freakish episode as the boys go for broke, boosting man-sized airs over super shallow razor-reefs. Absent in this episode four was Matt Meola, who head-butted some coral in the third segment of the aerial arms race.

See the other webisodes and vote for your favorite here. Voting ends September 20th, share your favorite in the comments below.

Their insane surfing style in the water is complemented by their new wave of looks on land. From scoop neck tees, to cut-offs and cat-eyes, here’s a list of their sponsors whose styles and gear is available at SWELL.

John John Florence -O’Neill, Vans, Dakine, Future Fins
Ryan Callinan -Billabong, Electric, Nixon
Albee Layer -ERGO Clothing, Xcel, Sanuk
Chippa Wilson -Analog, Nixon, FCS, Kustom
Matt Meola- Dakine, Sanuk, O’Neill, Ocean Minded

 

August 27th, 2012 | By | 4,864 Comments

Labor Day Beach Essentials Everything you need to Dominate the Weekend

Labor Day is around the corner and it’s time to gear up for summer’s last hurrah. We went through and picked out the best swag to help you make the most of your 3 day weekend and close down the season with a bang!

1) Billabong Chiller Wetty Bucket

Billabong Chiller Wetty Bucket

 

The Chiller Wetty Bucket is part change mat, part dry bag, part cooler and ALL ready for a good time! Load it up with drinks in the AM, cash them off at the beach and then use it to change out of and store your soggy trunks at the end of the day. It will keep your beach beverages cold and your car organized. Brilliant!!

Chiller Wetty Bucket

 

2) TowelSafe – Pocketed Towel

 

Towel Safe Colors

Nothing is more crucial for Labor Day than a solid beach towel. However TowelSafe ups the ante with 3 convenient storage pockets built right into a hefty 30 x 60 inch cotton terry beach companion. Store your cell phone, keys and wallet out of the sand and out of your drenched boardies. It’s a must for busy beaches with potential thieves or your occasional high tide splash.

TowelSafe


3) Sun Bum Paddle Ball Set & Beach Flyer

Sun Bum Beach Paddle Ball & Beach Flyer

Lounging is fun and all, but if it’s flat you’ll need something to do in between coldies. A game of Paddle Ball or frisbee will get you up out of your beach chair and rallying across the sand. It’ll give you some added entertainment and maybe even an excuse to bump into that bombshell strolling the beach.

Check out Sun Bums Beach Paddle Ball Set & Beach Flyer

 

4)Vertra Translucent Face Stick

With so many hours in the sun your skin is sure to take a thrashing. If you plan to be in and out of the water all day (and who doesn’t?) then the Vertra face stick will keep you covered. The SPF 50 formula is tough, effective, and will prevent your nose from peeling off like a red onion.

Vertra’s Super Waterproof Sun Protection Line

 

5) Odysea – The Log by Catch Surf

 


More often than not Labor day hits with barely a ripple in water. Most people write off surfing altogether without considering the alternatives. Enter the Odysea Log by Catch Surf. This beasty soft top will have everyone from beginners to seasoned vets charging the surf no matter what King Neptune dishes out -big or small.

Click here to see all 3 colors of The Log

 

6) Sun Bum Cool Down Spray, Gel, & Lotion

Sun Bum Cool Down Spray, Gel, and Lotion
Spent one to many hours in the sun baking that lobstery hide of yours? Well Sun Bum’s Cool Down products will help you out heaps. These lotions sooth the skin and speed up sunburn recovery so you can still hit the bars even after a marathon skin scorching session. Gingers rejoice, pasty kids cheer, Sun Bum lotions save the day!

Sun Bum’s sunburn care products