Archive for the ‘SURF’ Category

July 13th, 2012 | By | 677 Comments

Nathan Fletcher -Surf and Style

Two decades after pioneering aerials in San Clemente beachbreaks, Nathan Fletcher blew everyone’s mind again with “The Heaviest Wave Ever Ridden” in Tahiti last year. It sparked yet another comeback in his pro surfing career that has earned him the title of an antihero of our sport. Awarded with the best overall big-wave performance of 2011, he non-nonchalantly pushes the envelope and escapes death on a regular basis. When asked if surfing has made him a rich man, he responded “Yes…but not with money.”

Listen to Nathan retell his historic session that started with hitchhiking to chopes that morning.
*Warning: This will give you goosebumps

Its no coincidence that he represents brands with mottos like “unlikely futures” being that he lives in a trailer and casually converses about the expectation of drowning. But his superior surfing ability does not share the same affinity for the spotlight as today’s youth. He quit surfing at the age of 16 because the spotlight seemed lame to him, and the tattoo on his calf “KILL ME” further explains his disdain for stardom.

Who knew that not giving a damn about anything translated into iconic style.
Here’s how he does it

Nixon Watches: In his quest for that one wave that pays the bills all year long, Nathan relies on Nixon tide watches to stay dialed into the best surf conditions.

Stretch surfboards: His signature bat tailed “The Thing” board pushes the limits of progressive surfing. That’s right, at the age of 36 he’s still punting new-school aerials.

Analog Clothing: Don’t get caught looking like every other schmuck in town. Analog deisgns clothes for antiheros like Fletcher, Chippa and Koby Abberton.

Vans Footwear: Classic, simple, and timeless just like Mr Fletcher himself.

Oakley Sunglasses: Heavy travel calls for bullet proof gear…and these lenses are actually bulletproof.

“Nathan is a F–king legend” -Herbie Fletcher

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July 9th, 2012 | By | 737 Comments

FCS PONCHO – BETTER THAN A THIRD ARM!

Towel changing just got a whole lot easier!

FCS CHANGING PONCHO

Love it, hate it the FCS PONCHO is really handy.  You might get some smirks at first, but you’ll have the last laugh when you are the quickest one in and out of your suit. No more fumbling with obnoxiously small towels or accidentally flashing the car park. This plush terry towel poncho will keep you dry and keep you covered.

It’s especially crucial on cold days when you lose your finger dexterity and have to change with your ol’ “Soup Strainers.” Throw it on and it will cut down the icy sea breeze as you’re climbing into your pantaloons and shirt. It’s great for dudes and ever better for ladies! You will be thankful, you will be warm, and you will be about as stoked as Lauren Enever is in the picture below.

Laura Enever sports the FCS PONCHO in her Surfline feature:

Above Reads:

Ain’t that just the perkiest outfit y’ever seen? A terry-toweling modesty cap supplied by Laura’s sponsor FCS provides the laughs in this photograph.

“It’s really cute, it’s really sexy,” says Laura, dryly, although she stresses its importance and convenience when hiding her nudity in carparks. “When you are a girl you have to worry about tops and bottoms,” she says.

In this case she couldn’t be bothered taking off her wetsuit after the surf. Hence the combo of rubber + cape. C/o Surfline.

Get your FCS Poncho HERE!

 

July 3rd, 2012 | By | 888 Comments

Dakine GWP for a Limited Time Only!

For a limited time Dakine is giving away a free traction pad with any $50+ Dakine purchase!

Free Dakine Traction Pad

They gave us a box full of assorted pads ($32 value a piece!!) and now we are hooking you folks up until we run out.

So grab a board bag, a surf tee, auto accessories and more and you can get your hands on a free mysto traction pad with your purchase!!

Dakine is known for their super grippy, yet soft EVA pads that can be found under the feet of the world’s best surfers.

Just take a look at the Dakine Pro team: Parko, Taj, Damo & Ceej, John John, Bruce & Andy, Simpo, Machado, Evan & Eric Geiselman, Ian Walsh, Granger Larson, Ian Gentil, Hank Gaskell, Kalani Robb, Sofia Mulanovich, Mike Lossness, Miguel Pupo, Pancho Sullivan, Shea Lopez, Eziekiel Lau, Tonino Benson, Albee Layer, and Matt Meola just to name a few!

Here Bruce Irons pulls into a bomb at Chopes with his signature traction pad and Irons Brother’s leash.

Like all their products, Dakine leashes are second to none as well. They feature double self-lubricating swivels, a super plush neoprene cuff with key pocket, and  a stronger reinforced urethane cord. Besides being the most comfortable leash you will ever wear, these leg ropes come in a bunch of unique and awesome color ways. Get your new Dakine leash here.

A little known fact to most, not only does Dakine use the best materials and construction for all their products, but they also fully back them with a LIFETIME WARRANTY. They are so sure you will be stoked on your purchase they stand behind it!

So check out all Dakine products here and get your free pad before supplies run out!!

June 29th, 2012 | By | 1,802 Comments

Paul Fisher -Surf and Style

Free surfer, DJ, Blogger, Commentator, and Surf personality Paul Fisher is Reef‘s global ambassador for punking everyone in the industry. Leading the new guard of surf-hard, party-hard style icons, Fisher freakishly rips and rages for all to witness on his notorious blog followthefish.tv.

Reef embraced the age of surf blogging mad-men, and their summer apparel line reflects that wild style with oversized-graphic party tees, and shorts that you can take straight from the beach to the bar.

We caught up with the Fish to check on his summer exploits, and his humor didn’t disappoint.

SWELL: Hey Fish. We heard you passed through our local breaks in Laguna Beach. How did that treat ya?
Paul Fisher: It was hilarious, the joint is milf central! Everywhere i looked there was a milf on every corner. The reef crew was there too so we had a little night out on the town down there and it was a loose little time…

SWELL: The new Follow the Fish tee is pretty crackin. You reckon the boys can get some tail by riding your coat-tails?
Paul Fisher: HAHaha its a deadly little tee. Wearing that thing and you have a 100 percent strike of getting slapped by a chick hahah or sealing the deal…

SWELL: What other clothes and travel essentials do you take on those heavy travel benders?
Paul Fisher: A couple g strings and some floss

SWELL: Will the Bareback DJs be spinning again at the US open? And what advice would you give party goers looking for a good time in HB?
Paul Fisher: Yes we will be DJing this year for sure.  There so many good parties going on around that week, its incredible.  My advice is don’t leave the Huntington strip or you might miss out…the women are insane on the strip… yew..

If that didn’t paint a clear enough picture of what a wildman the Fish is, look for “Bareback DJs” somewhere this summer…you might even witness his rumored affair with Lindsay Lohan.

Here’s a highlight reel of The Fish reaking havok on last year’s US Open of Surfing.
Viewer discretion advised

Get geared up like the fish this summer with his signature looks from Reef