Archive for the ‘SURF’ Category

December 19th, 2012 | By | 3,292 Comments

Albee Layer’s “Double Albee Oop”

Double oop. 720. 540. Whatever you want to call it, Albee Layer has done it, becoming the first surfer ever to complete it and beating Julian Wilson in a footrace to the finish line. Outdoing Julian is no easy feat, especially when Red Bull throws a campaign geared towards J Dubs’ attempt at landing the elusive whirly bird alley oop rotation.

But as the money was thrown one way, the kids on Maui were hucking themselves into the wind in a more reckless fashion. Enjoi.

If you haven’t seen Albee Layer and Matt Meola’s entire web series “The Isle” yet then you have been missing out. The two aerial surfers and Innersection winners produce a new video every few months that is filled with innovative airs and classic outtakes. As you may know the trade winds blow in Maui nearly every day of the year, which makes for loftier airs and ultimately more time in the air. Even Greg Long has called Albee “The most exciting surfer in the world” for his skills on slabs and in the air.

While the pair have invented their own aerials in the past, this “Albee Oop” is deservedly at the top of the list. He spins a full rotation alley oop and proceeds to keep spinning another 180 degrees, landing with his tail towards the beach and rotating out with the motion. Incredibly difficult and unprecedented until now. SWELL would like to give a big congratulations to Albee and we can’t wait to see what he and Meola do next.

Vitals

Hometown: Haiku, Maui, HI
Age: 21
Sponsors: ERGO, Dakine, Xcel, Sanuk,
Neighbor: Laird Hamilton
Favorite Wave:  Peahi (Jaws)
Biggest paycheck: $100,000 for his winning Innersection part
Random Fact: Has webbed feet.

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November 21st, 2012 | By | 1,026 Comments

Bruce Irons Leaves Volcom, Signs with Fox

Fox Head just made another major acquisition in their 2012 campaign to redefine their position in the Surf Industry by signing Bruce Irons.  That’s right, after 20 years as Volcom’s top team rider, Brucey is turning in his Stone for a Fox sticker on his board during the 2012 Billabong Pipemasters.

Enich Harris who signed the late great Andy Irons to Billabong, was hired as Fox’s Global VP of Marketing last month. He foreshadowed the move in his Shop-Eat-Surf interview “An initial focus will be the task to reinvent Fox’s approach to surf and bring new energy to the industry. Out of the gates the most visible changes you will see at Fox in that arena will include building a strong team both internally and with athletes.”

Sources indicated that Bruce signed a multi-year deal, and a signature collection of Bruce Irons clothing, footwear and accessories will be released in early 2013.

When Bruce’s Volcom contract expired in 2004 Bruce turned down competing offers and expressed his lifetime loyalty to Richard Woolcott for putting faith in him at the age of 13. But much has changed with Bruce and V-Co since they renegotiated 8 years ago; Bruce lost his brother, gained a son, and conquered many of the world’s deadliest waves, while Volcom has gone public and is now dealing with changing media rights that has caused some companies to reduce their investment in surfing.

So why is this 33 yr old non-touring surfer such a significant signing for Fox? 6 words: slabs, snaps, airs, balls, attitude, style. Bruce is the whole package, see for yourself…

Bruce Irons signing with Fox raises questions about the changing landscape of surfing, like “What will become of the Pipe House” and “What’s next for Fox…a possible U.S. Open Sponsorship?”

One thing is for certain, Bruce will continue to think and charge like he can surf any wave in the world, as he claims.  He joins fellow big wave charging Hawaiian Ian Walsh, WCT dark-horses Bede Durbidge and Damien Hobgood , and a pack of hungry touring pros on the Fox Head team.

November 21st, 2012 | By | 3,713 Comments

New Beater Edit from Catch Surf

What’s on every grommet’s Xmas list this year? The Beater!

These classic foam boards are great fun for everyone and crucial to everyone’s quiver. From groms looking to transition into surfing to rippers wanting to cut loose in some shore pound, anyone can enjoy the Beater. The sturdy stinger make surfing and skimming these a breeze even for some of the larger fellows out there. Tow it behind a boat or belly surf it into the sand, these tough little boards are up to the challenge!

So grab yourself a beater and scope this latest edit of Morgan Just on his 54” Finless. He takes his Beater from Trestles to the Wedge and shows us all how to jam that thing down the line.

Click here to check out all the Goods from Catch Surf

November 2nd, 2012 | By | 1,540 Comments

Daniel Tosh Wears Kane and Unke

Daniel Tosh of tv’s Tosh.0 glorifies videos of the most rotten side of humanity, while he acts like a sex offender and insults his audience. So why do over 2 million people tune into his show? Maybe because he threw down the best diatribe on surfing since the Bobby Martinez melt-down, or maybe because of his trendsetting style.

He recently hosted the show wearing the latest styles from Kane and Unke. The Slub Jacket seen here is brand new at SWELL.

If you’ve never seen the video of the super frothing guy at the wedge, enjoy this web redemption and the epic rant of Tosh heckling the surf community. (It’s worth sitting though the ad, sorry)