Archive for the ‘SURF’ Category

January 10th, 2013 | By | 1,105 Comments

John John Joins Hurley

After riding for O’Neill since age 6, the 20 yr old Hawaiian now rides with a Hurley logo on his boards. The details of his new contract remain to be seen, but industry predictions valued his annual market value at 4 million dollars. He showed deep gratitude for O’Neill’s support, and credits his mom aka “Mom-John” for managing the negotiations that attracted bids from every heavy hitter in action sports.

Hurley and John John have wasted no time developing his signature performance wear, which we expect to match his unsurpassed innovation in the water. Enjoy his welcome edit that follows John’s prodigal ascent to the pinnacle of the surfing world, and pushes the limits just like his new hi-performance Hurley gear.

As part of the Nike/Hurley family, his skyrocketing popularity will put the pressure on him to bring the world title back to Hawaii like Andy Irons. The fans are already psyching on social media, and campaigning for a dominant sophomore season on the world tour.

Follow John John on Instagram to keep up with the future world champ.

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January 9th, 2013 | By | 2,249 Comments

Taylor Knox Retires at Age 41

Leader of the original Momentum crew, and what many call “the best rail-to-rail surfer in the world” T-Knox is hanging up his singlet after 20 years on the elite world tour. Taylor Knox spent the last couple season surfing against pros who weren’t even born when Taylor joined the pro tour.

The Hall of Famer now resides in Carlsbad where he manages his new Craft Brewing enterprise Saint Archer, enjoys life as a newlywed and father, then continues to pursue surf travel for video parts. Follow him on Instagram to check up on the power surfing icon.

taylor knox retires

After his retirement party at the Haleiwa Cafe, he enjoyed a homecoming at he and Kerzy’s favorite joint, Fish 101. So if you’re ever in C-Bad, stop in for the dankest fish tacos you’ve ever had, and you might get to rap out with a local legend.

One of Taylor’s secrets to his long successful careers was working with his sponsors to develop high-performance gear.  In doing so, Taylor overcame injuries that doctors said would end his career.

Train like Taylor with top gear from Rip Curl, Channel Islands, OAM and Reef.

December 19th, 2012 | By | 2,995 Comments

Albee Layer’s “Double Albee Oop”

Double oop. 720. 540. Whatever you want to call it, Albee Layer has done it, becoming the first surfer ever to complete it and beating Julian Wilson in a footrace to the finish line. Outdoing Julian is no easy feat, especially when Red Bull throws a campaign geared towards J Dubs’ attempt at landing the elusive whirly bird alley oop rotation.

But as the money was thrown one way, the kids on Maui were hucking themselves into the wind in a more reckless fashion. Enjoi.

If you haven’t seen Albee Layer and Matt Meola’s entire web series “The Isle” yet then you have been missing out. The two aerial surfers and Innersection winners produce a new video every few months that is filled with innovative airs and classic outtakes. As you may know the trade winds blow in Maui nearly every day of the year, which makes for loftier airs and ultimately more time in the air. Even Greg Long has called Albee “The most exciting surfer in the world” for his skills on slabs and in the air.

While the pair have invented their own aerials in the past, this “Albee Oop” is deservedly at the top of the list. He spins a full rotation alley oop and proceeds to keep spinning another 180 degrees, landing with his tail towards the beach and rotating out with the motion. Incredibly difficult and unprecedented until now. SWELL would like to give a big congratulations to Albee and we can’t wait to see what he and Meola do next.

Vitals

Hometown: Haiku, Maui, HI
Age: 21
Sponsors: ERGO, Dakine, Xcel, Sanuk,
Neighbor: Laird Hamilton
Favorite Wave:  Peahi (Jaws)
Biggest paycheck: $100,000 for his winning Innersection part
Random Fact: Has webbed feet.

November 21st, 2012 | By | 991 Comments

Bruce Irons Leaves Volcom, Signs with Fox

Fox Head just made another major acquisition in their 2012 campaign to redefine their position in the Surf Industry by signing Bruce Irons.  That’s right, after 20 years as Volcom’s top team rider, Brucey is turning in his Stone for a Fox sticker on his board during the 2012 Billabong Pipemasters.

Enich Harris who signed the late great Andy Irons to Billabong, was hired as Fox’s Global VP of Marketing last month. He foreshadowed the move in his Shop-Eat-Surf interview “An initial focus will be the task to reinvent Fox’s approach to surf and bring new energy to the industry. Out of the gates the most visible changes you will see at Fox in that arena will include building a strong team both internally and with athletes.”

Sources indicated that Bruce signed a multi-year deal, and a signature collection of Bruce Irons clothing, footwear and accessories will be released in early 2013.

When Bruce’s Volcom contract expired in 2004 Bruce turned down competing offers and expressed his lifetime loyalty to Richard Woolcott for putting faith in him at the age of 13. But much has changed with Bruce and V-Co since they renegotiated 8 years ago; Bruce lost his brother, gained a son, and conquered many of the world’s deadliest waves, while Volcom has gone public and is now dealing with changing media rights that has caused some companies to reduce their investment in surfing.

So why is this 33 yr old non-touring surfer such a significant signing for Fox? 6 words: slabs, snaps, airs, balls, attitude, style. Bruce is the whole package, see for yourself…

Bruce Irons signing with Fox raises questions about the changing landscape of surfing, like “What will become of the Pipe House” and “What’s next for Fox…a possible U.S. Open Sponsorship?”

One thing is for certain, Bruce will continue to think and charge like he can surf any wave in the world, as he claims.  He joins fellow big wave charging Hawaiian Ian Walsh, WCT dark-horses Bede Durbidge and Damien Hobgood , and a pack of hungry touring pros on the Fox Head team.