Archive for the ‘STYLE’ Category

November 7th, 2013 | By | 155 Comments

Meet Your Maker | Electric Watches From San Clemente Surf Team to CEO - Eric Crane Talks Action Inspired Watches

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SWELL stopped by Electric HQ in San Clemente to interview Eric Crane, Electric’s new CEO and the man behind their expansion into watches.

SWELL: What makes the new watches tailored for surfers?:

EC: First we moved the crown slight off-center at 4 o’clock, so when you go to pop up on your board it doesn’t stab the top of your hand. (more…)

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October 30th, 2013 | By | 288 Comments

Insta Street Style | Fall Surf Travels The WCT Surfers Survive the Euro Tour, While Young Guns Gear Up for Fall

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East Coast transplant @CamRichards123 joined SWELL for a stroll down to Lowers. Prepping for flight in his Stratosphere LS Tee by Billabong (more…)

October 24th, 2013 | By | 122 Comments

Packing for Pipemasters SWELL Surf Photographer Domenic's Picks For Shooting on Hawaii's North Shore

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 It’s been a career year for Domenic Mosquiera. After making the finals for the Follow the Light Foundation Surf Photography Grant and being featured in countless publications with his watershots at Teahupo’o,  he’s headed to Hawaii’s North Shore to capture the world title race at Pipemasters and posting up at Jamie O’Brien house to capture epic JOB free-surf sessions.

We styled Dom out with Official Billabong Pro Gear and VonZipper shades for the heavy-water season. See more core gear he’s packing for Pipe. (more…)

October 17th, 2013 | By | 152 Comments

7 SWELL Halloween Costume Ideas Employee Picks for Rad Costumes That You Can Repurpose for Everyday Style

Customer Service Dave Pick: Magnum P.I.

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Essential Dress: Hula Shirt, “flatteringly” fit denim, Quik Trucker Hat… mustache INCLUDED!

Don’t forget: to lean up against things and say things like “I’m not buying it Higgins”  (more…)