Archive for the ‘STYLE’ Category

February 2nd, 2015 | By | 458 Comments

Meet Your Maker: Katin See How Katin's Custom Surf Styles are Made - From The Sketchbook To SWELL


Ask any surfer what the name ‘Katin’ means to them and they’ll claim the K-man invented boardshorts in the 1950’s and started the renowned surf competition, the Katin Classic Pro/Am. These pioneers were born in Surfside, CA and in an era of out-sourcing, still keep their production at home in SoCal. Given their commitment to quality, American-made goods, we’re stoked to feature Katin in SWELL’s Locals Only collection.

Take a tour of the Katin USA design and production headquarters with Justin Rogina (left) and Mac Beu —  (more…)

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January 29th, 2015 | By | 113 Comments

BYRD’S STYLING GUIDE: HOW TO USE POMADE The Newest Post-Surf Hair Products & How to Style it Right


Designed for the gentleman surfer, Byrd products are inspired by the era when sharp grooming was an essential part of a dude’s daily routine. This spin on classic pomade was dreamed up by local Newport Beach Pro Surfer Chase “Big Bird” Wilson.  Try out Byrd Hairdo Products at SWELL and keep a tin handy!


Chase (above) shared with us a few simple, yet essential tips to properly use his pomade.

1. Scoop out nickel sized amount and firmly massage product in hands until warm. (more…)

January 7th, 2015 | By | 153 Comments

Spotted in SWELL | YG x RVCA Compton Meets Costa Mesa in a Collaboration You'll Want To Rock


Rapper YG and RVCA founder PM Tenore have been cruising the world rocking fans with free shows and collabing on dope new clothes. Above, the two legends kick it at the RVCA headquarters in Costa Mesa, Ca. (more…)

December 3rd, 2014 | By | 230 Comments

Meet Your Maker | Krochet Kids Intl. #knowwhomadeit

In a garage-like, open air space, we sit amongst pictures of Ugandan and Peruvian women who are responsible for creating the amazing pieces Krochet Kids intl. have to offer this Holiday season. We meet CEO and Co-Founder Kohl, who is sporting his signature red beanie, and offers us some chips from his hidden snack drawer.

This is just one example of how down-to-earth Kohl and his team of 12 inspiring employees are. We sit behind a hidden trap door and delve into the KK intl. story … (more…)