Archive for the ‘STYLE’ Category

May 28th, 2015 | By | No Comments

Girls Stealing Shirts: Vintage Rusty Models Showing How to Style Cropped Guys Shirts this Summer


Over a million of these insta goddesses’ fans agree that they know their “shirt” when it comes to summer style. Our friend from Rusty Mr. Mitchy Hayes let the girls go wild with some aftermarket flair on his precious vintage Rusty Wayside tees, thank you for capturing this eye candy Mitch!

Follow these lady legends  @aldensteimle @bhollyb @erikaangel_ and @becclane

Lean how to customize your own crop top out of any tee from a SWELL Stylist here

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May 8th, 2015 | By | No Comments

Big Sur Day Tripping: Gorda to Nepenthe 3 Must-Stop Central Coast Classics for Surf and Supplies


Colton Gabe and Chase made a mission to test drive SWELL’s new gear and see the best Big sur had to offer in a day. Here’s what the boys concluded was the go-to route for scoring is style.

MILE 43: Gorda Fuel Station

The first outpost north of the San Luis Obispo County line lies the most expensive gas in the United States… and the spendiest beer to go with it. In a pinch you can pick up a 6-pack of local firestone beer for a mere $16 and gas is upwards of $10/gal. but a post-surf coldie is priceless.

swell sample-37

MILE 49: Sand Dollar Beach

The most consistent sandbar set-up in Big Sur, Sand Dollar offers up tons of rippable empty  peaks just below Plasket Creek Campground. A day pass runs ya $15 these days, but it grants you access to every Ca park for 24 hrs. The Campsite is an epic place to pitch a tent among the redwoods,backpackers, Cal Poly students, and all kinds of road trippers. (more…)

April 14th, 2015 | By | 11 Comments

Coachella Weekend 1: Vestal Village Party Pics Trend-Spotting and Photo-Bombing at the Exclusive Action Sports Pool Party


The who’s-who of the Action Sports industry converge on Coachella Music Festival for an invite-only camp out and 4-day pool party. Enjoy the evidence of the concert and see who got in the mix.

Thanks for the memories Vestal! Checkout New Vestal Watches and all Guys and Girls Festival Style needs at SWELL

Photos by Pierre Auroux Photography (more…)

April 7th, 2015 | By | 22 Comments

Modern Ensemble | Festival Vibes OC Style Blogger Jennifer Wilson's Coachella Outfit Inspo

untitled-5035editI cannot believe Coachella is around the corner… That being said, I have been loving all looks that involve festival vibes. When I laid eyes on this off the shoulder crochet top from Swell, I became obsessed with how many ways I could wear this piece.

Shop the Crop Top Made by Jen’s Pirate Booty (more…)