Archive for the ‘STYLE’ Category

August 4th, 2014 | By | 3 Comments

Meet Your Maker | Sanuk’s Bryan House Head Sanuk Designer Tours Us Through Their Orange County HQ

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Bryan House is a San Diego surfer/skater/designer who is widely recognized for being the f@cking man. He gave us a behind the scenes look at the Sanuk operation, and the secrets behind their not so typical footwear empire. We skated, ping ponged, ate Wahoos, drank Pacificos, and heckled…

How’d you get your start in the Sanuk Footwear family?

I got thrown into the mix randomly by JK, he straight up invited me to check out the building and grab a pair of shoes. The next thing I know I am in a conference room talking about factories, footwear construction and materials. I had no resume, no portfolio just a computer with things I had been working on. Soooo caught off guard, but looks like it worked! JK is the man, I owe it all to him. (more…)

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July 17th, 2014 | By | 2 Comments

Christian Fletcher Lives It's Bold, It's Radical, It's Controversial... It's Christian Fletcher x RVCA Collection

 
RVCA just released an adrenaline junkie back into the surf scene. The aerial pioneer stamped his death metal inspired 80′s logo on some new-school threads built to shred till your dead.  Better get his psycho insignia before he disappears to Bali or quits surfing again.
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July 8th, 2014 | By | 4 Comments

Sending It | ourCaste 4th of July Party Photos: Running Wild in Newport with the ourCaste Crew

http://www.swell.com/OurCaste?utm_source=blog.swell.com&utm_medium=ourcaste4th&utm_campaign=070714

The smoke finally settled from the ourCaste 4th of July bender at their HQ in Newport, and its a wonder we didn’t end up in the clink. Kegs were cashed, Tacos taken down, fuses were lit, faces were licked and these babes wondered down wearing new Wonderland Sun Shades.

Thanks for the American memories (albeit fuzzy) fellas, and keep cranking out those signature styles sold at SWELL. Enjoy the evidence…

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July 2nd, 2014 | By | 4 Comments

Meet Your Maker: Katin See How Katin's Custom Surf Styles are Made - From The Sketchbook To SWELL

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Ask any surfer what the name ‘Katin’ means to them and they’ll claim the K-man invented boardshorts in the 1950′s and started the renowned surf competition, the Katin Classic Pro/Am. These pioneers were born in Surfside, CA and in an era of out-sourcing, still keep their production at home in SoCal. Given their commitment to quality, American-made goods, we’re stoked to feature Katin in SWELL’s Locals Only collection.

Take a tour of the Katin USA design and production headquarters with Justin Rogina (left) and Mac Beu –  (more…)