Archive for the ‘STYLE’ Category

April 25th, 2012 | By | 2,032 Comments

Surfing Magazine: Surf and Swimsuit Preview -June 2012 Issue

With today’s 24-hour action sports news cycle, note worthy swells and sessions literally come and go with the tide. That’s why we love the video trailers for Surfing’s monthly issues. These behind the scenes looks at the upcoming issue gets us re-psyched on Dorian’s recent Mavericks monsters, a potential Kolohe vs. John John rivalry and the highly anticipated sophomore campaign of Julian Wilson.

As an annual bonus, the June issue includes the Swimsuit edition, featuring the hottest models and swimsuits seen at SWELL. Enjoy your sneak peak into the making of Surfing’s latest patch of eye candy.

Pipe’s prodigal son, John John Florence has dominated covers and contest for the past 16 months. Thankfully SWELL is stocked with the tools behind his trick to landing yet another cover. Get his boardshorts, deckpad and fins at SWELL, and surprise yourself with little gear changes that make big differences is your surfing.

Our friends at Surfing Magazine had no complaints about shooting the 2012 Swimsuit edition on the North Shore of Oahu this winter. Sydney and Natazha put on a clinic for strutting the beach like a goddess in the hottest bikinis on the market. This year’s cover shot featured the Tyler Rose OHWAHANIGHT cut, and other flattering looks from Mikoh and Bubululu available at SWELL

surfing swimsuit edition

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April 25th, 2012 | By | 1,531 Comments

Win it Wednesday – Raen Squire Sunglasses

This week we had some fun messing with an old movie trailer for The Beatch Girls and The Monster for our WIW teaser.  The vintage reel seemed appropriate for the retro inspired Squire Sunglasses from Raen.

Watch Wonderboy Bill shake his thing below and then head over to our Facebook page to win these sick shades from the good folks at Raen.

Enter today to win the Raen Optics Squire (featuring wood grain trim)

Here’s how to Enter:
1. Fill out the form: http://woobox.com/ziyk6b
2. Leave a comment on our Facebook- why do you want to win?
3. Earn extra entries- ‘SHARE’ this sweepstakes and earn 5 extra entries for each friend who enters

 

Good Luck!!

April 16th, 2012 | By | 2,103 Comments

This Shirt HelpsBuy a Tee and Give Clean Water to 1 Person for 1 Year


One Shirt = Clean water for 1 person, for 1 year.
Darn good shirts, for an equally good cause. This Shirt Helps is giving customers the chance to support social causes, with the purchase of an everyday item- a quality, solid tee – so you know exactly where your money is going, and how much it will help. Partnering with Waves for Water, these shirts go to providing clean water solutions to impoverished countries around the world.
Waves for Water was started by Pro surfer Jon Rose after the 2009 7.6 quake that destroyed the city of Padang – with more than 1,000 lives lost and 100,000 homeless. He began his mission to give back, helping disaster areas and communities in need of clean water, including Haiti, where they have brought 11,000 small, portable filters to date (clean water for more than 100,000 people.)
Show your support by donating to Waves for Water, by purchasing a This Shirt Helps tee.

April 12th, 2012 | By | 1,666 Comments

Music Festival Attire EssentialsFRESH, FLOURO AND FUNCTIONAL GEAR FOR SUMMER MUSIC FESTIVALS

Springtime kicks off a nationwide blitzkrieg of outdoor music festivals, showcasing cutting edge bands and hot summer styles. Coming off record breaking hot weather in March, picking the right ropa will be clutch for surviving those long raging days.

Here’s SWELL’s pick’s for putting together a fresh and functional kit.

Good shades are the cornerstone to a marathon weekend in the sun. They hide your droopy hung-over eyes, avoid squinting from those blazing rays, and even shields you during those light shows on the main stage.

Vonzipper Cletus sunglasses tweaked the classic wayfarer style with a larger frame and slightly wrapped lens. Cletus gives you more sun protection, updated contours, and the Frosteez blue chrome tint -$100

The Sidecar by Dot Dash are spicy and not to pricey. If you habitually lose your spendy shades at blow-outs like Coachella, these shades will fit the bill without draining your dollars -$27

Tank or Tee, pick a top that says you like to party. Check the weather to ensure you wont over heat or freeze based on your shirt selection.

coachella tops Mingle Tee from Neff: your friends wont have trouble tracking you down in a crowd. Flouros are a must at most festivals -$26

Freddy Tank from Lightening-Bolt adds some extra aloha to a day in the sun. Keep your special party favors in the chest pocket and get loose -$54

Vox Tee by Howe features an over sized graphic of some crazy French omen. Big parties call for big styles like this -$48

Jailor Sappy tank by Dues en Machina was inspired by epic bike rallies, just like the origins of many festivals in the desert. It’s walking street-cred, and keeps you cool in the hot sands of places like Burning Man and Coachella -$33

Accessories finish off a festival kit like a maraschino cherry. Accent your look with a functional piece from SWELL

New Wave Trucker: Ride the party wave with RVCA and shield your mug from the sun in style -$26

Will Farrell’s Sexy Hot Tan: It’s a conversation piece, it’s sexy. Rub it on , Rock out. Get your man tan on -$14

Vans Rata Vulc Shoe: This kind of hemp isn’t meant to get passed around the crowd, unless you’re crowd surfing -$58

HDX Hydration Pack: Stay hydrated, keep cool, party longer and harder $1.50-$20

Nixon Carded Iphone Case: Party proof your body with the all-in-one combo kit -$24

Boardshorts are notoriously bad for protecting precious cargo, but thankfully we’ve got new hybrid styles that have lightweight water-friendly fabric and pocketing for your phone and wallet. Choose from over 100 hybrid styles here

Party in style…and responsibly