Archive for the ‘STYLE’ Category

March 2nd, 2013 | By | 2,127 Comments

Spring Catalog: Featuring Andy Davis

SWELL’s spring catalog is here, and nothing brings in spring like the dreamy drawings of Mr Andy Davis. The man behind the Ando&Friends brand now works exclusively with Billabong to create the carefree designs that says it all about the love of surfing.

See the Women’s catalog here
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Civilian Submitted Style Tagged #ANDYDAVIS

andy davis

See Ando’s Art Come To Life

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February 22nd, 2013 | By | 2,589 Comments

Surf In Your Clothes

Was it Dion, Gerry, or some mysto bali bro who sparked the hybrid apparel movements for fully amphibious style in the line-up? It seems as though guys are landing cover shots by adding the extra flair of a hula shirt while whirling an air reverse. Either way: we love it, and Dion nails it.

dion agius
Here’s our good mate heading out for his next covershot, donning his hottest hula. Get the latest quick dry hybrid tops and trunks at SWELL

February 19th, 2013 | By | 4 Comments

That’s What He Said: Best of Product Reviews

What do you get when you mix a stunning sense of style, with a shocking sense of humor? A SWELL customer of course. Here’s some standout product reviews from one funny LRG fan this week:

lrg pants

No… Thank YOU Capt. Mateo M.D

lrg paper weight tank top

Boat Capt. & Doctor?! Sounds like you’re anything but a “normal human being” haha

Are you an Orange County Local SWELL Shopper?

Apply to come by the SWELL headquarters to give feedback on the latest products, and take home you favorite styles. These OC Local Reviewers gave us great feedback, and look how happy they are! Contact Diana@SWELL.Com for more info.
oc local reviewer

February 12th, 2013 | By | 1,073 Comments

New at SWELL: Epokhe Eyewear

New at SWELL: Epokhe
Raw and refined, Epokhe (pronounced E poke E ) embraces suspension: where all judgments about the existence of the external world, and consequently all action in the world, is suspended. And when we heard that some of surfing’s top influencers (Kai Neville, Dion Agius, Mitch Coleborn and Creed McTaggart) were launching an eyewear line, suspense is exactly what we were in.

The first collection delivered the goods in an unanticipated, logo-free fashion. Epokhe melds matte black, ultra premium materials, and a nod to classic rock cover art to create a line that evokes…what’s that word again…oh yes, “suspense.”

View the Collection Here: Epokhe Eyewear

WIN IT: Enter to win a pair of Epokhe Anteka Shades HERE, today only.