Archive for the ‘STYLE’ Category

June 17th, 2013 | By | 1,671 Comments

New at SWELL: Komono Watches

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Komono Watches deliver classic design, that’s far from Komon.
New at SWELL, the sleek, utilitarian-styled watches offer up subtle details, think Aloha prints or an oversized face, that set the timepieces apart from the over-the-top and the mass-produced. The SWELL buyers are working ‘roud-the-clock to bring you a curated selection of fresh, uncommon goods…and we’re pretty sure they nailed it with this one. High (camo-clad) five!

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About the brand:
“It was June 2009 when we launched Komono in Antwerp, Belgium. Komono provides a unique combination of premium brand value with affordable but high quality product and the ability to keep our finger firmly pressed on the pulse of our times has attracted a growing global fan base: the Komonists. We have been going strong in Europe, Asia and Australia for a few years now and could not be more excited to bring our products to the US.”
-Raf Maes KOMONO Founder

Get the Goods: KOMONO Watches

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June 11th, 2013 | By | 2,811 Comments

Volcom Fiji Pro -Boardshort Shootout In the surfing arms race, you're only as good as the gear -Trunks are no exception

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All Photos c/o Brian Bielmann. All Styles Available at SWELL

King Slater retook his front row contest parking spot (yes, they actually assign parking by rank) with 4 perfect rides to win The Volcom Fiji Pro at flawless Cloudbreak. He threaded throaty tubes with ageless agility in his high performance Quiksilver Brigg Boardshorts. The 4-way stretch surf trunks has a 20 inch outseam that falls just above the knee to prevent ballooning and hang-ups. Get Slater’s Boardshorts.

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Nat Young
put in his bid for Rookie of the Year by locking in double barrels and buzzer beater wins…except when playing b-ball with seabass. He and bunk mate Kolohe Andino rock Hurley’s Block Party with the iconic stripe and rash free stretch comfort. Shop a dozen colors here.

fijitajTaj’s last second loss to seabass in rd 5 woulda been a victory for others, but Taj trains his ass off all year in his high performance Invert Boardshorts by Billabong. Taj aptly goes inverted, and so should you here.

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Jordy Smith came in as a comp favorite with his full bag of tricks, and he bagged some smoking tubes with heavy rail work ta boot. His 5th place finish keeps him in the hunt for a word title, and he’ll surely flare up in the Hyperfreak shorts at Karamas next week.

fijijoelParko was gone fishing,  missing the first round, but fought back for a quarter final finish. Joel logged nearly perfect heat scores, walking on water with Billabong Transverse’s Water repellent coating that eliminates absorption, friction and rashes.

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The Battle of Americans staying on Tavi vs Aussies Staying on Nomotu has been settled, and Slater added another giant check to his trophy room. Get all the island inspired apparel from the event sponsoring barrel hounds at Volcom and get a free pair of sunnies.volcom-highwear

June 11th, 2013 | By | 1,645 Comments

Party Wave Patriots Team SWELL Invades Salt Creek on Catchsurf Boards & USA Attire

To celebrate a summer of America style, the SWELL crew called up our boys at Catchsurf for a party wave session at Salt Creek. We threw on our finest american attire, and took over the middle peak for some flag-waving fun.

The art of soft-top party waves follows a unique ettiquitte code. It can get dudes pretty sour if you dont do it right.

Here’s the road to respect on the Odysea:
1. Dont paddle straight out the back and start picking off choice set waves
2. Pull into some closeouts tubes before paddle-battling for the clean ones
3. Tell a short boarder that they can hop you, since you wont be heaving airs or snaps
4. Throw in some fun moves like soul arching, cross-stepping, and jitter bugging
5. Fins first take-off trick is like pulling a coin from behind a kid’s ear, but do it anyways
6. Bump your buddies and wear Patriotic Apparel!!!

Check out more evidence of the Party Wave chaos and all the styles here

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June 10th, 2013 | By | 1,192 Comments

Win $100 -Weekly Reviewer Award

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Shopped SWELL lately? You can bag our weekly give-a-way for reviewing the style on the product page where you found it.

And as you know, us hooligans at SWELL love us some fresh funny perspectives on our custom curated collections. So tell a story, tell a lie, tell us what inspires you from your recent purchase.  Just make sure you’re singed into your account when reviewing, and you can win more than your actual order!

Take Capt. Matteo for example here, getting intimate with his party pants.

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