Archive for the ‘STYLE’ Category

May 20th, 2013 | By | 1,057 Comments

The Nixon Gift Guide Uncommon Gifts for Dads and Grads.

Your Official Guide to Gifts for Dads and Grads is here.
If you’re looking for a gift that transitions seamlessly from the board to the boardroom, read on…



TOP GIFTS FOR DAD: Think timeless. Maybe even classic. But take a left turn at generic.
*The Nixon Sentry Leather Watch: This premium, all-black style says, “If I count all the way to three, you’re going to wish I hadn’t.”
*The Nixon Waterlock Bag: Equally suitable for a fullsuit or a file folder.
*The Nixon Rover Watch: This classic from Nixon’s Gunsmith Collection is a rugged expression of custom-built precision. In other words, Dad-approved.


TOP GIFTS FOR GRADS (GUYS): Goods, made to travel and travel in style…for the long road ahead.
*The Nixon Stylus Headphone: a folding headphone for comfort and travel.
*The Nixon Lodown Tide Watch: Is he planning a post-grad surf trip? Opt for a low profile tide watch, pre-programmed for over 200 beaches worldwide.
*The Nixon 51-30 Watch: serious take charge style. Large and in-charge.



TOP GIFTS FOR GRADS (GIRLS): Gifts for stylin’ and (Linkedin) profilin’.
*The Nixon Monopoly Watch: A timeless silhouette, in a la mode rose gold. She’ll be building on Boardwalk in no time.
*The Nixon Unit 40: New to the scene, the Unit 40 brings oversized style to the digital age.
*The Nixon Time Teller Acetate: a perfect piece for transitioning from work to play…in style.

Want more? Check out the full guide: Nixon Grads & Dads Gift Guide

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
May 15th, 2013 | By | 106 Comments

Sterling Spencer Loves Recycling

Sterling Spencer aka Centaur, aka Sad Clown, aka Chancho, aka Hipster in training, has added “mad scientist” to his resume. He’s taking single use plastics out of the Great Pacific Garbage Patch, and into radical new Billabong Recycler Series Boardshorts.

About Sterling:

Years Surfing? 17.
Hometown: Gulf Breeze, Florida
Favorite Spot? Cola Point.
What kind of car do you drive? A van.
Favorite Food? Curry.
Who or what inspires you? Good humans, humans that do good, goodness of humans, the human goodness.
What’s your idea of perfect happiness? Jumping off a diving board into a pool of money like in Duck Tales.
What person do you most admire? My father.
What’s your greatest extravagance? I’m too cheap.
What word or phrase do you most overuse? Hey…you know de rules.
What do you consider your greatest achievement? I birthed a baby once.
If you could, what or who would you come back as in your next life? A Billabong recycled boardshort.

May 9th, 2013 | By | 512 Comments

Employee Picks: Mother’s Day Gifts Ideas

The boys of SWELL put together the best mother-lovin’ gift ideas money can buy. It’s a little late in the game so you might have to overnight ship it, but who can put a price on a mother’s love?


“Do mother’s love gold watches? …ummm do I love peeing in my wetsuit?” -Dave.
Shop Nixon for Mom


“Mama Like…Mama Liiiiiike” -Bill.
Shop slippers for Mom

“I still use the blankie my mom gave me, return the favor with a beach blanket” -Morgan.
Shop Beach Blankets
for Mom

“One size fits all moms and wallets” -Jeff
Shop Scarves for Mom

“Moms who lug around lots of crap, calls for roomy bags” -Clayton

Shop Bags for Mom

“When it comes to protecting her from the sun’s harsh rays…the floppier the better” -Jonathan
Shop Brimmed Hats for Mom

Final Thoughts: “Mother, There is no other, Like Mother So treat Her right” -Mr. T

May 7th, 2013 | By | 1,153 Comments

As Seen On: Hawaii 5-0


In last nights episode of Hawaii 5-0, the aloha loving Lieutenant Chin Ho Kelly rocked the RVCA Fern & Burn Shirt in every scene. If you’re unfamiliar with the show, “Chin” is a local-boy cop with a shoot first mentality and an appetite for Kamekona’s shrimp truck.

Watch Hawaii 5-0 Mondays at 10 pm on CBS to see Chin’s weekly aloha shirt styles. Check out SWELL’s Aloha Friday Pinterest Board for dozens of fresh floral shirts, shorts, shoes and more.