Archive for the ‘STYLE’ Category

May 20th, 2013 | By | 1,516 Comments

The Nixon Gift Guide Uncommon Gifts for Dads and Grads.

Your Official Guide to Gifts for Dads and Grads is here.
If you’re looking for a gift that transitions seamlessly from the board to the boardroom, read on…



TOP GIFTS FOR DAD: Think timeless. Maybe even classic. But take a left turn at generic.
*The Nixon Sentry Leather Watch: This premium, all-black style says, “If I count all the way to three, you’re going to wish I hadn’t.”
*The Nixon Waterlock Bag: Equally suitable for a fullsuit or a file folder.
*The Nixon Rover Watch: This classic from Nixon’s Gunsmith Collection is a rugged expression of custom-built precision. In other words, Dad-approved.


TOP GIFTS FOR GRADS (GUYS): Goods, made to travel and travel in style…for the long road ahead.
*The Nixon Stylus Headphone: a folding headphone for comfort and travel.
*The Nixon Lodown Tide Watch: Is he planning a post-grad surf trip? Opt for a low profile tide watch, pre-programmed for over 200 beaches worldwide.
*The Nixon 51-30 Watch: serious take charge style. Large and in-charge.



TOP GIFTS FOR GRADS (GIRLS): Gifts for stylin’ and (Linkedin) profilin’.
*The Nixon Monopoly Watch: A timeless silhouette, in a la mode rose gold. She’ll be building on Boardwalk in no time.
*The Nixon Unit 40: New to the scene, the Unit 40 brings oversized style to the digital age.
*The Nixon Time Teller Acetate: a perfect piece for transitioning from work to play…in style.

Want more? Check out the full guide: Nixon Grads & Dads Gift Guide

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May 7th, 2013 | By | 1,995 Comments

As Seen On: Hawaii 5-0


In last nights episode of Hawaii 5-0, the aloha loving Lieutenant Chin Ho Kelly rocked the RVCA Fern & Burn Shirt in every scene. If you’re unfamiliar with the show, “Chin” is a local-boy cop with a shoot first mentality and an appetite for Kamekona’s shrimp truck.

Watch Hawaii 5-0 Mondays at 10 pm on CBS to see Chin’s weekly aloha shirt styles. Check out SWELL’s Aloha Friday Pinterest Board for dozens of fresh floral shirts, shorts, shoes and more.

April 18th, 2013 | By | 127 Comments

White Mike Launch Party at Fred Segal Join Extreme Photog Mike Muller to Celebrate Billabong x White Mike & Earth Day

white mike fred segal
Click here for directions
Lean more about the Billabong x White Mike Collection
Not in the LA area? Checkout the White Mike Collection at SWELL

April 11th, 2013 | By | 2,146 Comments

Sand and Serif Festival Style for Guys

Sand & Serif is a blog comprised of coastal dwelling dudes with a knack for curating kits for any occasion. Here’s what they chose for festival bound fellas looking to sport a solid look.


1. Topo Ranch Tide Tank -Cool colorways and simple shapes make this a mellow top for an epic sun-day

2. Lightning Bold Pelican Boardshorts -Lightning bolt, your pure source of stoke and style. Its all 20 inches and shorter at these shows.

3. Brixton Oath III Hat -Nothing says indie like Brixton. Stay shady with guys who know music

4. Oakley Frogskin Sunglasses -Flare meets fashion. Spice it up with dash of flouro

5. Reef Coastal Cruiser Shoe -Few people actually wear sandals to big festivals, you’ll understand when you lose a slippa in the pit at the Descendents show

Thank you Sand & Serif for picking the freshest threads for the party. See the whole festival style collection here.


Check back for more style posts and festival happs on the Blog and Instagram @SWELLDOTCOM