Archive for the ‘STYLE’ Category

October 17th, 2013 | By | 715 Comments

7 SWELL Halloween Costume Ideas Employee Picks for Rad Costumes That You Can Repurpose for Everyday Style

Customer Service Dave Pick: Magnum P.I.

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Essential Dress: Hula Shirt, “flatteringly” fit denim, Quik Trucker Hat… mustache INCLUDED!

Don’t forget: to lean up against things and say things like “I’m not buying it Higgins”  (more…)

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October 8th, 2013 | By | 199 Comments

Meet Your Maker | Tavik Men's Designer Mark Powell Talks Tavik Style, Parties, Surf & Workwear Inspo




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Tell us why the slim pickens shirt is ideal for salty shapers and garage dwellers.

MP: Slim Pickens was inspired by the durable denim of our western heritage. Think gold-digging, sharp-shooting and the random bar-room brawl. (more…)

October 1st, 2013 | By | 2,636 Comments

Collab: Brixton x Krooked

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Introducing the “Friendly Union” Mission Jacket – a collab project from Brixton & Krooked Skateboards. This limited edition bomber features diamond quilted nylon and Brixton & Krooked artwork printed on the contrast lining. We’d recommend Fresh Prince-ing this one so you can watch out for your own back.

And yes, it’s available at SWELL: Brixton x Krooked Friendly Union Mission Jacket

WATCH IT: Video filmed and edited by Joe Pease, featuring Krooked/Brixton Pro Brad Cromer… (more…)

September 26th, 2013 | By | 2,118 Comments

Malibu Surf & Style A Local, a Lensmen and Living Legends AlI Weigh In On Iconic Malibu Culture

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To fully understand the magic of Malibu we tracked down 3 perspectives of the pointbreaks; A local artist, a lensmen, and legends. Discover the key to this coastal classic through their eyes. (more…)