Archive for the ‘STYLE’ Category

June 10th, 2013 | By | 983 Comments

Win $100 -Weekly Reviewer Award

win100

Shopped SWELL lately? You can bag our weekly give-a-way for reviewing the style on the product page where you found it.

And as you know, us hooligans at SWELL love us some fresh funny perspectives on our custom curated collections. So tell a story, tell a lie, tell us what inspires you from your recent purchase.  Just make sure you’re singed into your account when reviewing, and you can win more than your actual order!

Take Capt. Matteo for example here, getting intimate with his party pants.

lrg pants

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
June 5th, 2013 | By | 1,455 Comments

Win It Wednesday: Ezekiel

ezekiel USA

The Ezekiel Surf Club paid SWELL a visit after filming their Summer 2013 lookbook down at the harbor. The boys were dripping wet from testing new trunks styles on their hand-shaped single fins.  To celebrate the launch, they’re hooking up one lucky fan with a $200 shopping spree. Enter Win here today only for Win It Wednesday.

We asked Surf Captain Kyle Kennelly to sum up the inspo behind the reinvented Ezekiel Summer Line, “[It's based on] a time when surfing was considered a passion, an escape for a select subculture of society to get away from their humanly struggles and envelope themselves blissfully within nature, to harness the kinetic energy of gently rolling swells as they approach a distinctly and organically created shoreline and elegantly dance upon the oceans surface with their friends.”

Get behind the scenes and shop the summer steeze here.

June 4th, 2013 | By | 444 Comments

Volcom Fiji Pro -Island Style

The ceremonial cava has been drank, Chief Druku has given his blessings, and the reef has claimed its first bit of flesh at the 2013 Volcom Fiji Pro.

volcom_Fiji

At the opening ceremonies all the boys sported the Volcom Stonepede button up shirt, while paying respect to the heart shaped island they call home during the 11 day dream contest.

The red blobs on the SWELL chart should make another historic showdown at Cloudbreak. Watch the live feed, and make everyday hula Friday with island-inspired Volcom gear at SWELL.

volcom_fiji2

May 30th, 2013 | By | 2 Comments

5 Tips for Guy’s Summer Style The Do's and Don'ts for Hitting the Beach Like a Local

With south swells marching up the coast, the warm waters of summer brings endless surf days to show off your favorite new SWELL beach clothes.

Here’s 5 fail-free tips to keep in mind when hitting the hot sand this summer.

1. SUNGLASSES STYLE

DODONTSHADESThe Good: Contemporary frame designs like cat-eye, and acetate wayfarers are trending from Epokhe and RAEN
The Bad: Plastic poser brands stand out like a sore on your lip
The Ugly: Resting sunnies on your neck screams “i’m a jock!” and leaves goofy redneck stripe tan

2. SURF STYLE

DODONTDRESS
The Good: New-school guys like Craike and Dion add flare with a surf tee or even a hula shirt
The Bad: Keep your style simple, matching is tolerable, but easy on the accessories
The Ugly:  In case of farmer tan, apply sunscreen to burn areas and leave pale spots exposed to catch up (sorry moms)

3. WETSUIT STYLE

dodontwetsuitThe Good: Peddling in a wetsuit is ok, but NEVER wear with shoes, sunglasses, etc. Shop Racks
The Bad: Never jump the pier with your leash attached, especially longboarders
The Ugly: Publicly “credit-carding” aka board-to-groin, especially while wearing gloves, booties, shirt & wetty.

4. SANDAL STYLE

dodontbottleThe Good: The Fanning Reef Sandals emergency bottle opener makes you the life of the beach party
The Bad: Give the bottle a coutesy wipe in case you stepped in some tar…or worse
The Ugly: Chicks aren’t impressed toothless beer drinkers

5. GOPRO STYLE

dodontgopro
The Good:
Taking “selfies” is not a crime while shredding with a GoPro
The Bad: Taking “selfies” anywhere else
The Ugly: Mounting GoPro’s on every possible surface, and fruit booting the boardwalk

Have your own beach fail? Leave it in the comments and tag #THESWELLLIVE on Instagram.

Check back for more of Spangler’s Fail-Free Summer Style Tips