Archive for the ‘STYLE’ Category

October 24th, 2013 | By | 181 Comments

Packing for Pipemasters SWELL Surf Photographer Domenic's Picks For Shooting on Hawaii's North Shore

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 It’s been a career year for Domenic Mosquiera. After making the finals for the Follow the Light Foundation Surf Photography Grant and being featured in countless publications with his watershots at Teahupo’o,  he’s headed to Hawaii’s North Shore to capture the world title race at Pipemasters and posting up at Jamie O’Brien house to capture epic JOB free-surf sessions.

We styled Dom out with Official Billabong Pro Gear and VonZipper shades for the heavy-water season. See more core gear he’s packing for Pipe. (more…)

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October 17th, 2013 | By | 502 Comments

7 SWELL Halloween Costume Ideas Employee Picks for Rad Costumes That You Can Repurpose for Everyday Style

Customer Service Dave Pick: Magnum P.I.

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Essential Dress: Hula Shirt, “flatteringly” fit denim, Quik Trucker Hat… mustache INCLUDED!

Don’t forget: to lean up against things and say things like “I’m not buying it Higgins”  (more…)

October 8th, 2013 | By | 130 Comments

Meet Your Maker | Tavik Men's Designer Mark Powell Talks Tavik Style, Parties, Surf & Workwear Inspo




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Tell us why the slim pickens shirt is ideal for salty shapers and garage dwellers.

MP: Slim Pickens was inspired by the durable denim of our western heritage. Think gold-digging, sharp-shooting and the random bar-room brawl. (more…)

October 1st, 2013 | By | 2,054 Comments

Collab: Brixton x Krooked

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Introducing the “Friendly Union” Mission Jacket – a collab project from Brixton & Krooked Skateboards. This limited edition bomber features diamond quilted nylon and Brixton & Krooked artwork printed on the contrast lining. We’d recommend Fresh Prince-ing this one so you can watch out for your own back.

And yes, it’s available at SWELL: Brixton x Krooked Friendly Union Mission Jacket

WATCH IT: Video filmed and edited by Joe Pease, featuring Krooked/Brixton Pro Brad Cromer… (more…)