Archive for the ‘STYLE’ Category

September 27th, 2008 | By | 1,728 Comments

GENERATION NEXT: THE FUTURE OF DESIGN

 O’Neill Generation Next

(See exclusive photos of the event at Swell’s Flickr page.

Remember when being elected Homecoming Queen or dance team captain was the coolest accolade a girl could hope for? Nowadays they’re expected to have a video resume polished before Freshman year—just in case CNN or Tyra Banks comes calling. Seriously, today’s teen has aspirations even Hillary would call ambitious. Case in point was last week’s Generation Next design competition hosted by O’Neill and Teen Vogue. (more…)

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September 25th, 2008 | By | 3,158 Comments

SEAMS THAT WAY: CELEBRITY STYLE SCARVES

celebrity scarves

Welcome to the first installment of Seams That Way, our first featured style column. Here we expose the magic that makes fashion happen. From how-to’s to who’s wearing it to what’s happening next, we go behind the seams to give you the real story. This week we tied one on with our Juniors’ buyers Jill Klein who explained young Hollywood’s obsession with scarves, and the versions that are making them paparazzi worthy. (more…)

September 25th, 2008 | By | 2,954 Comments

DC-ING IS BELIEVING

SWELL DC SHOES

September 25th, 2008 | By | 883 Comments

GO UGG YOURSELF

SWELL UGG BOOTS