Archive for the ‘STYLE’ Category

October 26th, 2007 | By | 1,272 Comments

GIVE IT AWAY NOW

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We’re awesome, we know it, we’re here to show it. Go us! While supplies last, we’re giving away a multitude of swag with the purchase of a few of our top products. Ranging from canvas totes to surf DVDs, these GWPs make great stocking stuffers for your friends and fam. Or you can simply keep them for yourself for those times when you’re all alone and sad and need a reminder that someone out there is thinking of you. Check out the additional items below.

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Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
October 22nd, 2007 | By | 656 Comments

STEAL OF THE CENTURY

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If your FICO is below 500 or you’re still waiting for your college degree to do what your parents swore it would, you need to pay attention here. We’re going to prove that you don’t have to go into credit card debt in order to look like a million bucks. Surf fashion has come a long, long way from aloha shirts and corduroy cut-offs. Hell yeah, we’re now serious competition to brands whose names only Elle Woods can pronounce. The photo above features a Shopbop.com ensamble that costs roughly $1,159. Below is our dose of reality at $219.50. Um yeah, you do the math.

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October 17th, 2007 | By | 57 Comments

POTENT TOTABLES

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Ahhhh fall. The air is crisp, TV shows are new, and thanks to daylight saving’s, Happy Hour gets moved up to 4pm. Yes, we always seem to be rushing about come autumn. Strolling seems to be so faux pax with so much going on. We’re either heading out, heading home, hitting the road, or hoping we don’t have to get another part-time job for the holidays. With all the new baggage we take on this time of year, it’s no wonder that bags themselves take on a new importance in our lives. The wallets and coin purses of summer are of no use to us now, especially with the onslaught of beanies, scarves, gloves and laptops we need to carry. Come on, we’re just as bummed as you to see summer end. So don’t kill the messenger. Especially when they’re as fierce as the ones here.

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October 16th, 2007 | By | 11 Comments

LITTLE PEOPLE BIG WORLD

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Well look at the big brain on us. Our clothing buyers really are the best in the business. Their keen insight into tapping the hottest trends is the stuff of legends. Take Hurley’s Benny Beanie for example. It’s been a huge seller for us, and Drew’s all over it. This snapshot, courtesy of People Magazine, is a mere drop in the bucket of celebs and mags that have picked up on our amazing inventory. In fact, someone was just telling us the other day that T.I. was scoping our surfboards. Something about looking for a big gun for winter. Interesting.