Archive for the ‘STYLE’ Category

November 20th, 2013 | By | 14 Comments

Meet Your Maker | RVCA Mens Men's Designer Mike Gomez Talks Beards, Werewolves & Captain Beefheart Inspo

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We dropped in at RVCA HQ in Costa Mesa to meet the designers behind their insane winter styles, and dig up some stories on these characters who transcend traditional action sports apparel.

SWELL: First off, are you in a ZZ Top coverband, or is that beard resistant to razors?

Mike Gomez: Ha! I wish I was cool enough to be in a ZZ Top cover band. Would you believe it just grows in like this during a full moon? I also develop keen night vision, a strong urge to run, and get really hungry for meat. I’m usually a vegetarian,  I’m not sure what to make of it all. (more…)

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November 12th, 2013 | By | 549 Comments

LA RIOTS x TAVIK Top Taste-Makers in Music and Surf Style Collab on a Badass Biker Jacket

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After seeing the LA RIOTS DJ set at Coachella, we’re stoked to see the release of this collab from our favorite music inspired friends at TAVIK. Daniel Linton, one of music industry’s most influential electro artists, has worked hand-in-hand with TAVIK’s design team to launch the premium varsity style jacket. (more…)

November 7th, 2013 | By | 483 Comments

Meet Your Maker | Electric Watches From San Clemente Surf Team to CEO - Eric Crane Talks Action Inspired Watches

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SWELL stopped by Electric HQ in San Clemente to interview Eric Crane, Electric’s new CEO and the man behind their expansion into watches.

SWELL: What makes the new watches tailored for surfers?:

EC: First we moved the crown slight off-center at 4 o’clock, so when you go to pop up on your board it doesn’t stab the top of your hand. (more…)

October 30th, 2013 | By | 635 Comments

Insta Street Style | Fall Surf Travels The WCT Surfers Survive the Euro Tour, While Young Guns Gear Up for Fall

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East Coast transplant @CamRichards123 joined SWELL for a stroll down to Lowers. Prepping for flight in his Stratosphere LS Tee by Billabong (more…)