[youtube]http://www.youtube.com/watch?v=-bPLwIO-NFs[/youtube]

The boys from Atwater recently finished production on their new boardshort commercial. More power to ‘em. But aside from the surf and the girl-on-girl water fight, the featured song is what really peaked our interest. You gotta love a band with that much self-deprecation.

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Bermuda shorts? Seen it. Trapeze tops? Done it. Babydolls? Over it. But just when we were about to slit our wrists over played-out styles for spring, along came something that (literally) tripped us up. All hail to the long and lovely maxi dress that’s getting everyone on their feet. Very becoming in floral and extra sexy as a halter, this stunning miracle worker actually adds inches to your height while slimming your silhouette (ha, ha hoodia, who needs you now?). Throw it on with a cardigan, some big shades, hoops or even a wide-brim sun hat, you really can’t get it wrong. Great for work, a day at the races, mall shopping, or long plane rides, it’s the perfect excuse to burn your Juicy sweatsuits once and for all.

Their philosophy is simple: For every pair of shoes purchased, a pair will be given to a child in need. Not exactly your typical business formula for success, but that suits Blake Mycoskie, founder of Toms Shoes, just fine. While visiting a remote Argentine fishing village in 2006, Blake was struck by the amount of children with cuts and sores on their feet, unable to afford the most basic of shoes. Having already taken a strong liking to the traditional footwear worn by local farmers, the lightweight and durable alpargatas, Blake had an epiphany of sorts and vowed to create a shoe company that for every pair sold, a pair would be given to a child in the village. Flash forward to 2008. Millions of units have been sold by over 300 stores and retail chains worldwide, with “shoe drops” now expanding into Africa and Asia. “I always thought I’d spend the first half of my life making money and the second half giving it away,” says Blake. “I never thought I could do both at the same time.” Click here to view Swell’s entire line of Toms Shoes.

You’d have to be nuts to leave a sweet and secure marketing job at TransWorld Media to go start your own apparel line in this already over saturated market. And you’d be Prozac crazy to think you could get ‘er done with a line that focused primarily on headwear (albeit very cool headwear). But for the super hipsters who launched the now super successful Brixton, they thought they’d be crazy not to try. Breaking ground in 2004, Brixton was the brainchild of three friends who wanted to convey their personal styles into a timeless product. David Stoddard, Brixton’s creative force, has always been inspired by vintage designs, as well as the cultural innovators that surround the action sports industry. Fellow former T-Duber Jason Young heads up the national and international sales teams. Having spent eight years working in distribution, Jason knows a thing or two about project management. He also served time as a touring musician, bringing with him an enviable list of friends and contacts who were only too stoked to represent the brand from the get go. Rounding out the trio is LA native Michael Chapin who’s prior experience in business development and strategic partnerships with companies like TransWorld, Primedia and the Wasserman Media Group gave him a unique insight to the mixed cultures that make up the movers and shakers in the fashion industry. And the rest they say is haberdasher history. Below is just a few of the Brixton hats our customers can’t get enough of. To view our eltire line, click here.