Archive for the ‘STYLE’ Category

December 15th, 2008 | By | 2,403 Comments

RVCA SIGNS SUPERMODEL ERIN WASSON TO THREE-YEAR DESIGN DEAL

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“I’m going to get my rocks off seeing girls in California skating around wearing my clothes more than I think I will seeing it in the fashion world.”  – Erin Wasson

As if you needed another reason to love Rvca, the uber action sports /art lifestyle brand recently picked up uber model Erin Wasson to develop a signature line featuring her beachy tomboy-chic inspirations. Best known for her megga ad campaigns for Balenciaga and H&M, the line launches in January and will include cotton tank tops, denim cutoffs, a wool miniskirt, a silk button-down emblazoned with tiny thunderbolts, and a jaunty blazer with a zipper running up the back. The entire 16-piece collection will range in prices between $55 – $230. In a recent interview with WWD, Erin expalined she thinks the problem with surf and skate companies is that “…girls’ stuff tends to have a lot of pinks and blues and it’s just assumed that’s what girls want to wear… When I used to wear skate clothes the only ones I really ever loved was WESC. Volcom used to be cool but then went off the boil. I reckon this line might be something along the lines of WE, which is great news. Not all girls who love to snowboard and skate have punk taste.” Hmmm, sounds like Erin has already sewed herself some pretty big britches. We’ll keep you posted on the line’s arrival here at Swell.

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December 11th, 2008 | By | 1,906 Comments

OUR BASICS ARE BRINGING IT BACK TO THE OLD SCHOOL

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Keepin’ it real is the name of the game this season. These basic tees and hoodies threw out the labels and took back OG style. Sport slick style the way it’s supposed to be rocked. No logos, no frills, just pure chill. So order your clothes like a man orders his beverage: full of quality and san-garnish.

Click Here to Take a Look at Swell’s Old School Basics

December 11th, 2008 | By | 474 Comments

GET THE LOOK: EXPOSED ZIPPERS

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When it comes to dresses, coats or pants, this celebrity trend is getting more exposure than it probably expected.  Designer Alexander Wang weighs in on the movement by saying, “I love zippers,” adding that they’re able to give “a more industrial touch to something that’s more feminine.” Exposed zippers have been making a mark in Hollywood in formal and casual wear, and without question Swell has stayed on track with the demand by offering many ways to rock the look.  

1: HURLEY EZRA STRAPLESS DRESS
2: HURLEY KISSING TIGERS DRESS
3: QUIKSILVER MARIANNE DRESS

December 9th, 2008 | By | 119 Comments

SWELL BASIC ZIP UP: IT’S ALL GOOD IN THIS HOOD

 

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No logos, no frills, no silly phrases; just pure classic steeze and comfort. It’s the hoodie your dad wore for college b-ball; it’s the hoodie that doesn’t order its drinks with garnishes. The Swell basic zip up hoodie is all about clean lines and clean slates. With no logos and no hassles, this old school hoodie is the only wingman you’ll need. It’s throwback steeze with a $29.50 throwback price tag.