Archive for the ‘STYLE’ Category

February 12th, 2009 | By | 1,570 Comments

Donavon and His Orange Coat Represent for the Sidewalk Surfer

Walk in comfort. Check out 27 styles of Sanuk Sidewalk Surfers at Swell.

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February 10th, 2009 | By | 2,609 Comments

Hurley’s Bar Refaeli Scores SI Swimsuit Issue Cover!


Hurley Bikini Bombshell Bar Refaeli Scores SI Swimsuit Issue Cover

LOS ANGELES, February 10, 2009 – Hurley model Bar Refaeli will grace the cover of the highly anticipated 2009 Sports Illustrated Swimsuit Issue, as revealed on Monday night’s “Late Night with David Letterman.”

This is Refaeli’s first Swimsuit Issue cover and her third consecutive appearance in the annual celebration of sun, sand and swimsuits.

“We are thrilled for Bar,” said Hurley Vice President of Marketing Lyndsey Roach. “SI is celebrated for its exceptional sport and swimwear coverage, and Bar’s inclusion in this iconic publication just underscores why she is such a great fit with Hurley.”

Refaeli joined the Hurley family in July 2008 as a face, voice and spirit of the brand. In addition to appearing in national campaigns, she hosted the 2nd annual Hurley Art Chest fundraiser for Boarding for Breast Cancer in Los Angeles in October 2008, and will judge the upcoming Hurley Walk the Walk high school fashion competition in Orange County on February 24, 2009. A design collaboration is also in the works.

A preview video of Refaeli at the SI shoot wearing Hurley swim styles Pembrooke (coming soon!) and Washed Ashore can be found at

February 10th, 2009 | By | 2,916 Comments

The Spring 2009 Swim Lookbook Has Landed


Hey Obama, we’ve got your stimulus package right here. Just off the jet from Kauai, our Spring 2009 Swim Lookbook is loaded with hot commodities guaranteed to raise your stock. From Poko Pano, Billabong, Hurley, Insight, L Space, O’Neill, Reef, Rip Curl, and Roxy, our collection of sizzling swimwear is on track to turn this county around—and looking in your direction.

February 10th, 2009 | By | 1,197 Comments

Quik’s New Diamond Dobby Boardshorts Are Keeping an Eye Out for Your Jewels


February 9, 2009 PRESS RELEASE

Quiksilver is once again leading the charge in boardshort innovation with its all-new Diamond DobbyTM Technology. Diamond Dobby is the most comfortable and high-performance material that the design team at Quiksilver has ever put in a boardshort.

Because of the innovative, embossed diamond-patterned material, 30% less of the boardshort actually touches your skin resulting in a rash-free surf experience. In addition to virtually eliminating rashing and chafing, the material reaches the pinnacle of comfort and performance with 33% vertical stretch and remarkable fabric memory to maintain shape. On top of these features, the fabric is virtually weightless and dries two times faster than the average boardshort. So whether you’re charging perfect Pipe or just lounging in a hot tub, these boardshorts are designed to provide you with the most comfortable and technical in-water experience imaginable.

Check out the “Cool Out“, “Reflex“, and “Megableeker” boardshorts (pictured above, from left). These three boardshorts have already been test-run by Quiksilver Young Guns, Julian Wilson and Kiron Jabour, as they’ve pushed the limits of performance surfing on the North Shore of Oahu this season. Join their rash-free worlds with your own pair of Diamond Dobby boardshorts, and be one of the first to “Feel the Future.”