Archive for the ‘STYLE’ Category

February 10th, 2009 | By | 2,911 Comments

The Spring 2009 Swim Lookbook Has Landed


Hey Obama, we’ve got your stimulus package right here. Just off the jet from Kauai, our Spring 2009 Swim Lookbook is loaded with hot commodities guaranteed to raise your stock. From Poko Pano, Billabong, Hurley, Insight, L Space, O’Neill, Reef, Rip Curl, and Roxy, our collection of sizzling swimwear is on track to turn this county around—and looking in your direction.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
February 10th, 2009 | By | 1,160 Comments

Quik’s New Diamond Dobby Boardshorts Are Keeping an Eye Out for Your Jewels


February 9, 2009 PRESS RELEASE

Quiksilver is once again leading the charge in boardshort innovation with its all-new Diamond DobbyTM Technology. Diamond Dobby is the most comfortable and high-performance material that the design team at Quiksilver has ever put in a boardshort.

Because of the innovative, embossed diamond-patterned material, 30% less of the boardshort actually touches your skin resulting in a rash-free surf experience. In addition to virtually eliminating rashing and chafing, the material reaches the pinnacle of comfort and performance with 33% vertical stretch and remarkable fabric memory to maintain shape. On top of these features, the fabric is virtually weightless and dries two times faster than the average boardshort. So whether you’re charging perfect Pipe or just lounging in a hot tub, these boardshorts are designed to provide you with the most comfortable and technical in-water experience imaginable.

Check out the “Cool Out“, “Reflex“, and “Megableeker” boardshorts (pictured above, from left). These three boardshorts have already been test-run by Quiksilver Young Guns, Julian Wilson and Kiron Jabour, as they’ve pushed the limits of performance surfing on the North Shore of Oahu this season. Join their rash-free worlds with your own pair of Diamond Dobby boardshorts, and be one of the first to “Feel the Future.”

February 10th, 2009 | By | 1,107 Comments

Attack Of The Boardshorts


Ready to shred, our new spring ’09 boardshorts are amped to tear the lineup a new one. Be the first to jump on the fresh styles from AtwaterRip Curl, Quiksilver, Hurley, O’neill, Billabong, Lost, Volcom, Insight, and Analog.

February 5th, 2009 | By | 3,001 Comments

New Brands: Get ‘Em While They’re Hot


Did you hear that? It’s our hard ass bosses cracking the whip again. “COOLER! NEWER! BETTER!,” they scream. We never get to come down off our toes. Which is probably why we’re always a few steps ahead. Especially when it comes to discovering the best new brands. The Ryde, Insight, Hippy Tree, Few New Zealand, Analog, and GRN Apple Tree are just a handful of the up-and-coming brands we’re promoting this spring. We’ll do our best to make sure you come to know each one on a more intimate level, but for now we’d like to give you a deeper appreciation of The Ryde. (more…)