Archive for the ‘STYLE’ Category

February 1st, 2009 | By | 829 Comments

PASSED-OUT DRUNK ON THE BAR

 

We should start with a word of warning: Before launching this video you should be sitting down and not planning to operate any heavy equipment for a while. What you’re about to view is a behind-the-scenes look at Hurley’s Fall 2009 photo shoot with Bar Rafaeli. As the number one downloaded video on MySpace last week, the clip went viral with 84,000 views in its first day. I’m pretty sure Bar gives a brief interview or says something, but I can’t recall because each time I’ve watched it I’ve been struck stupid with her wanton ways. Is it weird for a straight girl to call another girl a sex kitten? It probably is, but that’s the best definition I have for her. Hands down the hottest model-muse ever featured by a core surf brand, Bar’s campaign is sure to go down as the most successful in action sports’ history. We just hope the competition gets going with some fierce copy-cat action. (Check out Bar’s Windchester Coat and Low Rider jeans.)

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January 29th, 2009 | By | 5,065 Comments

GRUNGE: MUSIC FOR YOUR EYES

It’s the magic equation of the growth of the stache, a return to grunge rock and a the whole fixed gear bike gang takeover that spurred the rebirth the flannel, crewneck sweatshirt, greasy hair look. To be honest, I couldn’t be happier. It’s like Kurt Cobain’s thousands of illegitimate spawn came out of the Northwest, grew mustaches, then gave birth to the Black Keys. It’s the look that inspires the “cool guy?” or “homeless?” game. It’s like being in the sweaty mess of the front row of a concert with double headliners Pearl Jam and Alice In Chains, and then the special guest turns out to be Nirvana. It’s the return of the working class look. And thanks to the ladies’ love for filthy rockers and the Hoff’s advocation of man hair, the look trickled down from the flannel-loving Northwest to infiltrate the southern states with a mess of PBR cans, plain tees and grunge cardigans. The culprit of this style leak is still at large, combing his mustache, hiding behind his stringy locks. If you see him, give him a big hug from me, but bathe immediately after.

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above, (sittin’ pretty next to Dan Auerbach) clockwise from top left: Insight Pervert Flannel;Billabong Keepers FlannelRip Curl Regulator Jean

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above, clockwise from top left: Swell Tri-blend Tee 3-pack; RVCA Victory Sweater II; Vans 106 Vulcanized Shoe

January 28th, 2009 | By | 6,655 Comments

ASR Fall 2009 Fashion Show

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This past ASR runway show made one thing clear: Action sports fashion has taken a turn into the unexpected. Most noticeable was that the key trends for Fall ’09 weren’t solely focused on the customary beachy-bohemian look. True, that feel is still there, but it’s apparent these latest offerings are reaching beyond the beach. I saw the styles as more high fashion, edgy, a little rough around the edges—but still earthy and relaxed. There’s no doubt that this is an exciting change, and the modern looks from the variety of  featured brands will add intense versatility to your wardrobe. Case in point, the majority of the collections can be worn during a day at the beach, in the sand and sun. But when embellished with a little personal flare, the line transforms into a trendsetting statement for an evening out. The following images are set to inspire, so sit back and enjoy the view.

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CHECK OUT MORE FALL ’09 LOOKS FROM THE SHOW HERE!

January 28th, 2009 | By | 1,808 Comments

GET THE LOOK: COLORED DENIM

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Flashback! If you picked up a pair of colored denim last year and they’re still sitting in your closet, tags and all, have no fear. This trend had minimal success last season, but come this spring you’ll see it out in full force. Bright yellow (which seems to be a favorite), electric blue, green and red are popping up all over Hollywood’s trendsetters.  I wasn’t sure if I loved or hated this look until its recent comeback. There’s just something about it that’s so easy and appropriate for spring. When planning your outfit, remember three words: Keep It Simple. The bold color statement is enough, so pair them with a solid tee or tank. Have fun with this one, and if you happened to throw yours out from the last time around, Swell is here for you. We have a solid selection in pants and shorts. 

1:ROXY BROOKS COLOR JEAN

2: BILLABONG JESSIE SHORT