Archive for the ‘STYLE’ Category

February 3rd, 2009 | By | 4,780 Comments

FOR KAUAI OUT LOUD! OUR DRESS LOOKBOOK HAS LANDED

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Looky-looky at our dress booky! We pulled out all the stops for the debut of our first ever lookbook, featuring an exotic Hawaiian photo shoot and the best in dresses for spring 2009. Is there no end to the depths we go to bring you the best in fashion and photography? Is it any wonder we’ve been the surf industry’s favorite online retailer for nearly 10 years? Can you believe you still haven’t posted our RSS feed to your Facebook page?

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
February 3rd, 2009 | By | 1,421 Comments

SCENE AND BE SEEN: NEW SURF GALLERY TEES

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Final score: Swell – 10, 384, 222. Everyone else: 0.

This week’s launch of our new Surf Gallery series tees marks yet another monumentous occasion, proving Swell is indeed the world’s premier surf shop. (I think we’ve been saying that since day 1, but now we say it with a lot more conviction.) Partnering with the famed Surf Gallery in Laguna Beach, we’re featuring the works of some of their most prolific artists on limited runs of highly sought after t-shirts. Renowned artists include: Harry Daily, Koji Toyoda, Julie Goldstein and Scott Richards.

In the upcoming weeks we’ll be profiling each artist, but I’d like to start with Harry Daily—being that I still owe him $30 for two signed posters I stole from him 12 years ago. (more…)

February 1st, 2009 | By | 1,963 Comments

CORRIE’S PICK OF THE WEEK: THE RYDE’S TROY TANK

 

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You know guys, Nair isn’t just for the ladies anymore. They make a great man-scaping product for the shoulders and back that will give you the confidence to pull off the big tank trend headed for spring/summer ’09. If you hadn’t heard, wifebeaters have taken a back seat to the retro stylings of the Beach Boys tank. Made to be worn loose and easy, you’ll soon know why it’s a fav of your dad, Magnum and Dog The Bounty Hunter. Featured above is the Troy tank from The Ryde, who is slated to be the supreme leader in the sleeveless look. We suggest pairing it with Quik’s 18.5″ Zephyr cord walkshorts for a leathal early ’80s vibe that gives your fans front row tickets to the gun show.

February 1st, 2009 | By | 811 Comments

PASSED-OUT DRUNK ON THE BAR

 

We should start with a word of warning: Before launching this video you should be sitting down and not planning to operate any heavy equipment for a while. What you’re about to view is a behind-the-scenes look at Hurley’s Fall 2009 photo shoot with Bar Rafaeli. As the number one downloaded video on MySpace last week, the clip went viral with 84,000 views in its first day. I’m pretty sure Bar gives a brief interview or says something, but I can’t recall because each time I’ve watched it I’ve been struck stupid with her wanton ways. Is it weird for a straight girl to call another girl a sex kitten? It probably is, but that’s the best definition I have for her. Hands down the hottest model-muse ever featured by a core surf brand, Bar’s campaign is sure to go down as the most successful in action sports’ history. We just hope the competition gets going with some fierce copy-cat action. (Check out Bar’s Windchester Coat and Low Rider jeans.)