Archive for the ‘STYLE’ Category

February 5th, 2009 | By | 2,907 Comments

NEW FEATURED STYLIST MICHELLE MITCHELL ROCKS YOUR WARDROBE

GET INSPIRED BY HER ROCKIN’ OUTFITS PICKS AND A FIND OUT HOW SHE MADE IT! 

DREAM OF BECOMING A PROFESSIONAL STYLIST? FIND OUT HOW YOU CAN HERE!

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Santa Rosa born and Laguna Beach bred, stylist Michelle Mitchell is a fashion powerhouse packed in a tiny, albeit very chic and contemporary, package. An automatic go-to girl for Swell, Rip Curl and numerous other apparel giants, Michelle is adored for her eclectic savoir faire and can-do attitude. (Of all the well-loved styling stories in the industry, the greatest is the one about Michelle’s killer poise and positivity during a tense studio shoot when a major earthquake hit.)

Her calling came very early – during her diaper years to be exact – when it was noted that she would always get a jump on the cuter outfits, leaving her twin Shay the “uglier“ versions.

A big time lover of Fred Segal, Buffalo Exchange, Swell, eBay, and the Rose Bowl’s famous flea market, Michelle’s own personal style can easily be called beachy Bohemian – but with tall boots and a bandana thrown in for her trademark twist. Boots are actually something you’ll rarely see Michelle without, as she firmly believes they’re the saving grace that will make any ensemble appear more polished and put-together.

Never one to shy away from a challenge, we put Michelle to the test on the hot trends to favor and those to ignore – and ended up contemplating whether we should throw out everything in our closet.

The first “look“ or trend you obsessed over as a teen: I remember “needing“ a lime green spaghetti strap tank top…
Favorite music in high school: I’m sorry; this is just too embarrassing to answer…
The art/posters that covered your high school bedroom walls: 3 words: Purple, black and white.
Early celebrity idolation: MADONNA
Current celebrity idolation: Anyone from Nicole Richie to Rachel Bilson to M.I.A.
College / Fashion School?: Marketing and Visual Merchandising major at Long Beach State
Biggest job/best assignment: Swell shoot in Hawaii. Great crew of people…felt more like a vacation with friends than work.
A few things you can’t live without: G-star Denim, Frye (Eldorado Slouch) Boots, Havaianas, basic white/black tanks and tees, silky cami’s, bandanas, vintage jewelry, leather purses.
Favorite designers: You want me to say Marc Jacobs, right…?
Your go-to outfit for around town: Back to the basics: A black/white tee, denim, bandana, leather hobo bag, and Havaianas.
Your go-to outfit for a night on the town: A silky cami and tall boots
Person, living or dead, you’d love to work with: Chloe Sevigny
Person, living or dead, most deserving a Michelle Mitchell makeover: My oldest sister
Your list of top trends to follow this spring: Ditsy florals, over-sized ruffle swim, one-piece swimsuits (monokini), high-waisted pencil skirts, 90’s grunge, lingerie inspired product, big gold jewelry, different style chains, anything vintage, and sheer tie-dyes.
Your list of trends to ignore: Boobs and Botox
What’s your advice for looking stylish on a budget?: Stick to the basics: All black and a big leather purse.
Favorite style magazines: Missbehave, Foreign Vogue, Nylon, Our People, Foam, Domino (for interior design), Us Weekly
Right here, right now, your 5 biggest obsessions: Mexican Beach Poncho, Hightop Nikes, Natural/Nude makeup-blush/mascara/lip gloss, Funky hair, Black leggings

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February 3rd, 2009 | By | 3,990 Comments

FOR KAUAI OUT LOUD! OUR DRESS LOOKBOOK HAS LANDED

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Looky-looky at our dress booky! We pulled out all the stops for the debut of our first ever lookbook, featuring an exotic Hawaiian photo shoot and the best in dresses for spring 2009. Is there no end to the depths we go to bring you the best in fashion and photography? Is it any wonder we’ve been the surf industry’s favorite online retailer for nearly 10 years? Can you believe you still haven’t posted our RSS feed to your Facebook page?

February 3rd, 2009 | By | 1,364 Comments

SCENE AND BE SEEN: NEW SURF GALLERY TEES

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Final score: Swell – 10, 384, 222. Everyone else: 0.

This week’s launch of our new Surf Gallery series tees marks yet another monumentous occasion, proving Swell is indeed the world’s premier surf shop. (I think we’ve been saying that since day 1, but now we say it with a lot more conviction.) Partnering with the famed Surf Gallery in Laguna Beach, we’re featuring the works of some of their most prolific artists on limited runs of highly sought after t-shirts. Renowned artists include: Harry Daily, Koji Toyoda, Julie Goldstein and Scott Richards.

In the upcoming weeks we’ll be profiling each artist, but I’d like to start with Harry Daily—being that I still owe him $30 for two signed posters I stole from him 12 years ago. (more…)

February 1st, 2009 | By | 1,686 Comments

CORRIE’S PICK OF THE WEEK: THE RYDE’S TROY TANK

 

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You know guys, Nair isn’t just for the ladies anymore. They make a great man-scaping product for the shoulders and back that will give you the confidence to pull off the big tank trend headed for spring/summer ’09. If you hadn’t heard, wifebeaters have taken a back seat to the retro stylings of the Beach Boys tank. Made to be worn loose and easy, you’ll soon know why it’s a fav of your dad, Magnum and Dog The Bounty Hunter. Featured above is the Troy tank from The Ryde, who is slated to be the supreme leader in the sleeveless look. We suggest pairing it with Quik’s 18.5″ Zephyr cord walkshorts for a leathal early ’80s vibe that gives your fans front row tickets to the gun show.